Zara S
@zaras
Digital marketer and entrepreneur blending creative content strategy with data-driven growth.
PakistanWhat I'm looking for
I am a digital marketer and entrepreneur with hands-on experience building brands, communities, and e-commerce operations across social and streaming platforms.
I founded and managed an online jewellery brand where I handled sales, marketing, inventory, product photography, packaging, and customer service, applying lean strategies to increase monthly sales and reduce costs.
As a content creator and Twitch Affiliate, I built an international community, produced topical live discussions, and generated recurring revenue while sharpening communication and conflict-resolution skills.
In consulting roles I advised small businesses on marketing strategy, SEO, audience targeting and performance metrics, helping clients improve ROI and implement scalable solutions for growth.
Experience
Work history, roles, and key accomplishments
E‑Commerce Business Owner
Niavia
Jan 2021 - Dec 2025 (4 years 11 months)
Managed end-to-end operations for a jewellery e‑commerce brand, executing multi-channel marketing campaigns and applying lean management to grow monthly sales while reducing operational expenses.
Content Writer
Freelance
Jun 2024 - Nov 2024 (5 months)
Produced research-backed scripts for short-form antique appraisal content with 24–48 hour turnarounds, improving educational value and viewer engagement through accurate, concise writing.
Chief Consulting Officer
Mirza Holding
May 2022 - Nov 2024 (2 years 6 months)
Partnered with small businesses to develop marketing strategies, used data analysis and SEO best practices to optimize campaigns, and advised on scalable solutions that improved campaign ROI and sourcing decisions.
TWBuilt and sustained an international live-stream community averaging 20–30 viewers, achieved Twitch Affiliate within one month, and generated consistent revenue (~$100/month) through subscriptions and viewer support.
Education
Degrees, certifications, and relevant coursework
RLRoyal Holloway, University of London
Bachelor of Science, Business Administration
2023 -
Pursuing a Bachelor of Science in Business Administration with coursework focused on business management and marketing.
Cedar College
A'Levels, Commerce
2021 - 2023
Completed A'Levels in Commerce with a focus on business-related subjects and practical commerce skills.
Lahore Grammar School
O'Levels, Science
2019 - 2021
Completed O'Levels with emphasis on science subjects and foundational academic coursework.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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