ZA

Open to opportunities

Zahid Ali

@zahidali6

Direct response copywriter driving conversions for DTC beauty and fashion brands.

What I'm looking for

I seek remote or hybrid roles where I can drive measurable revenue through retention-focused email programs, A/B testing, and brand-led storyselling.

I am a direct response copywriter with over two years of experience crafting conversion-focused email campaigns and ad copy for DTC beauty and fashion brands. I specialize in storyselling, segmented flows, and subject line optimization to drive opens, clicks, and repeat purchases.

I have authored 50+ email campaigns and 100+ ad copy variations, using A/B testing and audience psychology to improve open and conversion rates. My work spans welcome sequences, abandoned cart flows, post-purchase nurture, promotional campaigns, and long-form newsletters.

My deep personal familiarity with the beauty customer journey, including lived skincare experience, helps me adapt voice across clinical, clean-beauty, bold and fashion-forward brands. I use frameworks such as SLPC, PAS, and AIDA to craft persuasive narratives and recovery sequences that rebuild desire and recover lost sales.

I am fluent in Klaviyo, Mailchimp, and familiar with ConvertKit, and I prioritize measurable, retention-focused email strategy. I am available immediately for remote, hybrid, or collaborative sessions and bring a results-driven ethos to every campaign.

Experience

Work history, roles, and key accomplishments

FI

Current

Direct Response Copywriter

Current

Freelance / Independent

Jan 2023 - Present (3 years 2 months)

Authored 50+ conversion-focused email campaigns and 100+ ad copy variations for DTC beauty and fashion brands, driving improved open and click rates through segmented flows and A/B subject-line testing.

Email Marketing A B Testing Storyselling (SLPC)Segmentation Klaviyo Mailchimp Subject Line Testing

VW

Email Copywriter

Van Gogh Wealth

Mar 2023 - Sep 2023 (6 months)

Wrote email campaigns and segmented messaging strategies that contributed to measurable revenue growth and improved engagement across the funnel for Van Gogh Wealth clients.

Email Campaigns Segmentation Long Form Newsletters Klaviyo

Education

Degrees, certifications, and relevant coursework

MT

Mehran University of Engineering & Technology

Bachelor of Engineering, Electrical Engineering

2023 -

Pursuing a Bachelor of Engineering in Electrical Engineering with expected completion in 2027; coursework focused on core electrical engineering principles and applied problem-solving.

Tech stack

Software and tools used professionally

Google Docs

Mailchimp

ConvertKit

Gmail

Google Ads

Klaviyo

Loops

Remote

Jan

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