Through agency projects, I’ve written email copy and campaigns for 15+ fashion, skincare, and cosmetics brands. I develop welcome sequences, promotional emails, and customer-retention messaging, working within client confidentiality requirements.
My copywriting focuses on helping beauty, skincare, fashion, and e-commerce brands communicate clearly, build customer trust, and encourage action. Campaigns I wrote averaged 25–35% open rates.
Before this, I worked as a Maintenance Supervisor in beauty retail in Kuwait. I supported the operation of 18 stores, including Flormar and Swissline, and gained practical insight into customer needs and product presentation.
