Open to opportunities

Summara Ashraf

@summaraashraf

Message

Direct response copywriter skilled in persuasive writing and audience research.

Pakistan

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my copywriting skills in a collaborative environment, focusing on impactful marketing strategies and creative content development.

I am a direct response copywriter with a passion for crafting persuasive content that drives action across various digital platforms. My experience includes writing high-converting sales pages, email sequences, and ad copy that resonate with target audiences. I thrive on understanding buyer psychology and aligning my writing with brand voices to maximize engagement and conversions.

Currently, I work as a copywriter on Upwork, where I have successfully developed content for diverse clients, including an Australian hypnotherapy course and a teen mentorship program. My ability to structure content into user-friendly sections has not only increased brand authority but also built customer trust. I am committed to delivering high-quality copy that meets client needs and exceeds expectations.

Experience

Work history, roles, and key accomplishments

Current

Remote Copywriter

Current

Upwork

Aug 2022 - Present (2 years 10 months)

Wrote a 1,500-word high-converting sales page for an Australian hypnotherapy and holistic therapy course, targeting premium buyers. Also crafted a persuasive email sales sequence to nurture leads and drive course enrollments, aligning with the client
’s brand voice and buyer psychology for maximum engagement.

Copywriting Marketing Digital Marketing Copy Editing Content Marketing SEO Marketing Automation

Education

Degrees, certifications, and relevant coursework

Lahore College for Women University

Bachelor of Science, Computer Science

Strong technical foundation enables quick understanding of digital products and services, translating complex features into clear, benefit-driven copy for various audiences. Merges problem-solving skills with strategic messaging to produce high-converting copy across web, email, and ad platforms.