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Yolanda Masuku

@yolandamasuku

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Junior web developer and digital marketing specialist focused on user-centered, results-driven web solutions.

South Africa

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What I'm looking for

I seek roles where I can build responsive websites and run data-driven digital marketing campaigns within collaborative teams that value growth and measurable impact.

I am a certified Digital Marketing Specialist and Web Designer with hands-on experience designing responsive websites and executing data-driven marketing campaigns that increase engagement and drive conversions. I combine SheCodes web design training and HubSpot digital marketing certification with practical experience building websites, implementing HTML/CSS/JavaScript, and optimizing SEO.

As a director at BrilliantlyMade LTD and former marketing assistant at Park Gables Guesthouse, I led creative strategy, managed web and marketing deliverables, and boosted social engagement through analytics-driven campaigns. I am passionate about crafting visually compelling, mobile-responsive digital experiences that deliver measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Director

Current

BrilliantlyMade Ltd

Jan 2025 - Present (9 months)

Led delivery of web design and digital marketing solutions, directing creative strategy to enhance brand visibility and drive client engagement. Oversaw project delivery and client relationships to improve campaign performance.

Web Design Digital Marketing Brand Strategy Responsive Design HTML CSS JavaScript HubSpot

Marketing Assistant

Park Gables Guesthouse

Jan 2020 - Dec 2023 (3 years 11 months)

Executed social media and email campaigns that boosted engagement using analytics-driven targeting and optimized web content to improve search visibility. Supported campaign creative and performance measurement.

Social Media Email Marketing Google Analytics SEO Content Creation Canva HubSpot Market Research

Volunteer Healthcare Assistant

Lat Wiel Care Center

Mar 2022 - Sep 2023 (1 year 6 months)

Provided daily living support and personal care to elderly clients, managed meal preparation and assisted with mobility and hygiene while ensuring dignity and safety. Followed care plans and safety protocols.

Personal Care Mobility Patient Support Health & Safety

Business Owner

Yolas Beauty Treats

Dec 2020 - Sep 2023 (2 years 9 months)

Ran a client-focused beauty services business, managing operations, client consultations, and marketing initiatives to grow brand awareness and customer loyalty. Delivered treatments and maintained service quality standards.

Client Management Business Operations Marketing Brand Development Customer Service