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YB@yogurtbanzuela
Proactive communications and marketing professional with 2+ years experience.
PhilippinesI am a proactive and results-oriented communications and marketing professional with over two years of experience in marketing, public relations, campaign strategy, and client relations. My expertise lies in leading multi-channel campaigns and managing client relationships, driving brand visibility while fostering trust and collaborative partnerships.
As an Account Manager at Storyscope Strategic Communications, I successfully sold over five properties through tailored marketing efforts and managed day-to-day communications with clients and media. I have led over 30 PR campaigns, including high-profile events that garnered millions of views across various platforms, showcasing my ability to create impactful marketing strategies.
My academic background in Business Administration with a major in Marketing Management complements my hands-on experience, enabling me to develop comprehensive PR strategies and actionable insights for brand growth. I am passionate about leveraging my skills to contribute to innovative marketing initiatives.
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Work history, roles, and key accomplishments
Weblio Inc. Philippines
Delivered engaging English lessons to Japanese learners, effectively improving their language proficiency and confidence. Customized teaching styles to suit diverse student needs and levels, ensuring personalized and effective learning experiences.
Storyscope Strategic Communications
Managed day-to-day communications with clients, media, and personalities, ensuring seamless coordination and execution of engaging campaigns. Handled 11 major accounts, including 7-Eleven, Popeyes, and Cathay Pacific. Led over 30 PR campaigns and events, achieving significant media pickup and brand visibility.
Rent Live Own Campaign Management
Spearheaded lead generation through strategic copywriting and multi-platform marketing, resulting in a 136% increase in property inquiries. Built and executed marketing strategies, including email campaigns, social media content, and website updates to improve lead conversion rates. Grew the client group from 0 to over a thousand through targeted campaigns and engaging content.
Degrees, certifications, and relevant coursework
Bachelor of Science, Business Administration Major in Marketing Management
Grade: Consistent Dean’s Lister, The Big Pitch – Champion, Performance Awardee, Academic Proficiency Awardee
Completed a Bachelor of Science degree with a major in Marketing Management. Focused on business administration principles and marketing strategies.
Senior High School, ABM Strand
Completed Senior High School with a specialization in the ABM (Accountancy, Business, and Management) Strand. Gained foundational knowledge in business and management concepts.
Software and tools used professionally
PhilippinesYou can contact yogurt and 90k+ other talented remote workers on Himalayas.
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