Open to opportunities

Yeni E

@yenie

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Senior growth marketing designer blending UX craft with front-end skills.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my design and marketing skills to drive impactful results.

I am a Senior Growth Marketing Designer with a unique blend of UX craft and front-end development skills. My experience includes leading a team of designers to create high-impact landing pages, order flows, and email assets that have driven multi-million-dollar revenue increases. At The Motley Fool, I have successfully designed and coded over 180 landing and order pages, while also owning the design A/B pipeline, launching 1-2 experiments per month.

My collaborative approach involves partnering daily with tech teams to translate marketing goals into scalable, test-ready features. I have been recognized for my contributions with a $100K equity grant and multiple bonuses for campaign innovation. My educational background includes a Bachelor of Fine Arts in Graphic Design from Virginia Commonwealth University, which has equipped me with a solid foundation in design principles and practices.

Previously, I served as the Founding Design Lead at Bodeum Company, where I built the startup’s website from wireframe to launch and mentored a design team to optimize e-commerce conversions. My passion for design and growth marketing drives me to continuously seek innovative solutions that enhance user experience and business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Marketing Designer

Current

The Motley Fool

Nov 2019 - Present (5 years 7 months)

Led a 3-designer pod, overseeing weekly syncs and ensuring campaign assets met deadlines. Designed and coded over 180 landing, event, and order pages, as well as emails, contributing to multimillion-dollar revenue.

HTML5 JavaScript Git Figma CRO Braze Jira

Lead UX/UI Designer

OmniP&C

Sep 2016 - Present (8 years 9 months)

Designed and developed websites, product pages, and promotional content, collaborating with developers and marketers in an agile environment. Provided design guidance and delegated tasks to ensure timely delivery of high-quality projects.

Web Development Agile Methodologies Collaboration Project Management

Founding Design Lead

BodeumCompany

Mar 2014 - Present (11 years 3 months)

Built the startup's website from wireframe to launch and established brand guidelines across web, marketing, and video. Hired and mentored a 3-person design team, optimizing product pages to increase e-commerce conversion.

Wireframing Team Leadership

Education

Degrees, certifications, and relevant coursework

Virginia Commonwealth University

Bachelor of Fine Arts, Graphic Design

Studied graphic design principles and practices, focusing on visual communication and design software. Developed a strong foundation in design theory and application.

freeCodeCamp

Certification, Responsive Web Design

Completed a certification in Responsive Web Design, gaining expertise in creating web experiences that adapt to various devices and screen sizes. Focused on modern web development techniques and best practices.