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Amanda Bentley

@amandabentley

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Senior web and product designer driving growth through data-driven UX.

United States

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What I'm looking for

I seek a role where I can lead data-driven UX and growth design, collaborate cross-functionally, and build scalable systems that increase conversions and accelerate experimentation.

I am a senior web and product designer who combines data-driven experimentation with user-centered design to drive measurable growth. I focus on conversion rate optimization, mobile-first experiences, and building scalable design systems that accelerate delivery.

At EF Education First I led A/B testing and landing-page experiments that improved scroll depth by about 20% and produced a median 50% increase in conversion rate, while shifting the primary CTA to the top click on mobile. I build reusable Figma component libraries and mobile-optimized prototypes that reduce production time and enable rapid iteration.

I collaborate closely with product marketing, engineering, and data teams to translate behavioral insights into conversion-focused user flows and maintain brand consistency across channels. My background includes designing career websites and employer brands for budgets from $3K–$500K and leading a full rebrand that doubled an agency’s team and client list.

I bring a pragmatic, empathetic approach to design, emphasizing cross-functional partnership, rapid experimentation, and measurable outcomes that directly impact lead generation and user engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Designer, Web/UI

Current

EF Education First

Apr 2024 - Present (2 years 2 months)

Drove growth via A/B testing and experiments on acquisition pages, improving scroll depth ~20% and achieving a median 50% increase in conversion rate; created mobile-first prototypes and shifted primary CTA to top click, directly increasing lead generation.

Figma A B Testing Conversion Rate Optimization Design Systems User Testing Growth Design

Designer

Bentley

Aug 2021 - Apr 2024 (2 years 8 months)

Collaborated with UX designers and developers to create scalable web component patterns and ensured brand consistency across digital campaign experiences, enabling rapid iteration and maintainable UI components.

Web Design Component Libraries Figma Cross Functional Collaboration Brand Consistency Prototyping

Art Director

Symphony Talent

May 2018 - Jul 2021 (3 years 2 months)

Designed conversion-focused career websites and employer brands within $3K–$500K budgets, optimizing landing pages and user flows to support talent acquisition and increase applicant engagement.

Employer Branding Landing Page Optimization UX Design Budgeting User Flows Conversion Optimization

Design Lead

Awaken Studio

May 2016 - Mar 2018 (1 year 10 months)

Led a full rebrand including brand positioning and visual guidelines, which helped double team size and client list within ~1 year by clarifying brand identity and creative direction.

Brand Strategy Visual Branding Graphic Design Team Leadership Creative Direction Client Growth

Education

Degrees, certifications, and relevant coursework

General Assembly

Continuing Education, User Experience Design

2018 - 2021

Completed part-time continuing education in User Experience Design focused on conversion-focused career websites and employer branding.

Hofstra University

Bachelor of Science, Graphic Design

2016 - 2018

Completed a Bachelor of Science in Fine Arts with a focus on Graphic Design and a minor in Psychology, contributing to strong brand and design foundations.