Yasir Aslam

Led end-to-end delivery of a custom domain system (DNS verification → SSL/Cloudflare → marketplace slug routing) and migrated the backend. Built a validation React framework across 20+ component types, fixed a race condition in concurrent table edits, and authored a testing RFC covering 16+ critical untested paths.

Owned the Notifications feature end-to-end, ensuring reliable event ingestion across 32 use cases and improving business efficiency. Delivered large-scale onboarding and analytics for global brands (e.g., Coca-Cola, Starbucks, Nando's, Huel, Careem) and raised engineering demo standards to improve squad/stakeholder review efficiency.

Architected a scalable 3D asset pipeline using NestJS and built 3D Asset Labelling, increasing process efficiency by 200%. Developed a reporting module that increased user engagement by 50% and delivered REST/GraphQL APIs with authentication/authorization, webhooks, and microservices.

Spearheaded development of an AI copywriting tool (Craftly.ai) reaching 10,000+ active users and $5M in seed funding. Architected and secured an exchange system (Zenith Exchange) with $35M funding and $2M daily trading volume, deployed an NFT marketplace with LLM integrations (boosting revenue by 50%), and streamlined internal tools to drive 2x developer productivity.

Streamlined MVP delivery for a frontend ecosystem using Tailwind CSS and modern UI/performance practices, reaching 3,000+ active daily users. Led frontend and backend development to increase sprint velocity by 20% using performance and reliability improvements informed by DORA metrics.

Developed a wagering platform on AWS that handled thousands of wagers daily with Stripe payment integration. Managed CI/CD pipeline infrastructure and observability (CloudWatch), enabling a 40% increase in deployment frequency.