At Bennett University, I use AI to draft personalised follow-ups, summarise lead notes and prioritise promising admissions leads. I track the pipeline and conversions with AI-assisted sheets and dashboards, and feed lead-quality insights back into marketing targeting and messaging.
At One Engine Media Works, I planned and ran B2C paid campaigns for education, travel and hospitality clients. I used AI for ad copy, creative variations and audience research, and set up WhatsApp automation for lead follow-up and nurturing.
I bring AI into marketing research, content, campaigns, lead follow-up and reporting. My work spans paid ads, marketing automation and performance reporting, with a focus on making manual processes faster.
