Yaren Özcan

Designing and making apparel for the upcoming NFS fashion show and other events. Responsible for the marketing of the House of Design committee, the designers and backstage process on social media and organizing creative sewing and patternmaking workshops.

Performing strategic consulting for start-ups and scale-ups on business related matters like market entry, product-market-fit, and marketing strategies. Currently developing a partner strategy for lead generation firm Conversation24 based in Rotterdam.

Currently formulating the marketing strategy for the first release of an independent fashion brand, Kaiiki. Kaiiki is a sustainable brand tailored for individuals with strong personalities who seek exceptional quality and unique details.

Managing the notice board in the sports building, maintaining the Erasmus Volley social media accounts, and creating promotional videos and posters. Increased community interaction and marketing of events within the association.

Reviewed a client brief from a hypothetical government client on how to improve a grant application process. Identified the most crucial priorities for the project and analyzed varied data sources to make decisions about web page changes.

Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR. Developed local ambassador profiles and calculated key marketing metrics based on data from a recent ambassador campaign.

Led weekly meetings, organized alumni events and workshops for current members on storytelling and public speaking. Coordinated the annual public speaking competition and represented the club in national competitions.

Grade: 8.06

Pursued a Bachelor of Science in International Business Administration, achieving a GPA of 8.06. Focused on core business disciplines including Marketing Management, Business Simulation, Economics, Business Information Management, and Accounting.

Grade: 93.41%

Activities and societies: Achieved 1st place in the English Speaking Union (ESU) Public Speaking Competition UAA round in 2019 and 3rd place in the National Speaking Finals in 2022.

Completed high school education with a GPA of 93.41% and an IB score of 41/45. Specialized in HL Mathematics, Chemistry, Physics, and English B, along with SL Turkish A and TITC.

Completed a 6-week course on The Art & Skill of Negotiation. Developed key negotiation skills through role-play scenarios and cultivated a tactical empathy mindset.

Completed the Google Digital Marketing & E-commerce Professional Certificate. Gained expertise in digital marketing, SEO, Google Analytics data analysis, email/social media marketing, target audience research, and customer journeys.