Muhammad Arsalan

MA

Open to opportunities

Muhammad Arsalan

@muhammadarsalan11

Senior Shopify Developer combining CRO, lifecycle marketing, and analytics to grow conversions and retention.

What I'm looking for

I’m looking to build and optimize high-performing Shopify and Shopify Plus stores, owning CRO and lifecycle improvements end-to-end—turning Figma into conversion-focused experiences and using GA4, heatmaps, and testing to drive retention and growth.

I’m a Senior Shopify Developer with 9+ years of experience building, redesigning, optimizing, and scaling Shopify and Shopify Plus stores. I combine Shopify engineering with Conversion Rate Optimization (CRO) and lifecycle marketing to improve conversion rates, repeat purchases, and business performance.

Across client and agency work, I’ve converted Figma designs into Shopify storefronts and delivered conversion-focused experiences—from landing pages and product pages to bundles, subscriptions, and app integrations. I run ongoing CRO reviews using heatmaps, session recordings, and A/B testing to drive data-driven decisions.

I also implement lifecycle and retention programs with Klaviyo (welcome flows, abandoned cart, browse abandonment, post purchase, win-back, and repeat purchase optimization). I set up analytics and tracking systems like GA4, Google Tag Manager, Meta Pixel, Microsoft Clarity, and Lucky Orange to ensure every optimization is measurable and aligned with customer journey improvements.

Experience

Work history, roles, and key accomplishments

FI

Current

Shopify Freelancer | CRO

Current

Jan 2017 - Present (9 years 5 months)

Provided Shopify development, CRO, and lifecycle marketing services to hundreds of merchants, including store audits, CRO/retention audits, analytics implementations, and Klaviyo automation. Recognized as a top-rated Fiverr freelancer with 500+ client reviews and 9+ years of Shopify experience.

Shopify Shopify Plus Liquid Google Tag Manager Klaviyo A B Testing Lifecycle Marketing

NR

Shopify Developer (CRO)

Naked Root

Jan 2024 - Jan 2025 (1 year)

Converted Figma designs into Shopify storefronts and built conversion-focused landing pages, product pages, bundles, subscriptions, and pricing/discount experiences. Implemented GA4, Google Tag Manager, Meta Pixel, Microsoft Clarity, and Lucky Orange tracking, and improved CRO using heatmaps, session recordings, and A/B testing.

Shopify Liquid GA4 Microsoft Clarity Lucky Orange Landing Page Optimization

TI

Shopify Plus CRO Consultant

TinyWins

Jan 2023 - Jan 2024 (1 year)

Delivered Shopify Plus redesign and optimization projects by converting Figma into scalable storefront implementations with reusable theme components. Supported large-scale redesigns focused on conversion, user experience, and performance, collaborating with designers, developers, and project stakeholders throughout delivery.

Shopify Plus Liquid Custom Sections Theme Development Landing Page Development Performance Optimization A B Testing

Education

Degrees, certifications, and relevant coursework

UM

University of Malakand

Bachelor of Science, Software Engineering

Earned a Bachelor of Science in Software Engineering from the University of Malakand, with 2018 noted.

Tech stack

Software and tools used professionally

Google Tag Manager

GitHub

Shopify

Gmail

Google Analytics

Figma

JavaScript

HTML5

Storefronts

Lucky Orange

Klaviyo

Microsoft Clarity

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