X L
@xl0
I design strategic B2B, e-commerce, and AI products from 0-to-1 through growth.
United StatesWhat I'm looking for
At TikTok, I design TikTok Shop Affiliate experiences and AI tools for sellers, including AI agents and assistants integrated into the design process. I bring 13 years of SaaS and e-commerce experience to thoughtful, useful products.
I've led 0-to-1 launches at Vi and Sprockets, built a design system from the ground up, and designed security, growth, monetization, and subscription experiences at Dashlane. I balance customer, engineering, and business needs while solving complex problems with a systematic eye for detail.
Experience
Work history, roles, and key accomplishments
TikTok Shop Affiliate / AI agent for Seller / AI assistant tools implementation in design process
As the founding designer, partnered closely with leadership to deliver a major product revision that drove significant business impact. Advocated for customer, engineering, and business needs while ensuring UX excellence across all customer touchpoints. Initiated and implemented foundational design practices from the ground up—including building a fully functional design system—to enhance cross-te
Led product design for small medium business to improve organization-level security. I was responsible for Dashlane enterprise's core security features: Dark Web Insights and UX optimization for SSO/SCIM provisioning.
Led product design at the Growth and Monetization team. I was responsible for cross-platform conversation and customer experience in managing subscription in both B2C and B2B side of work.
Worked alongside a talented design team, my effort was focusing on photo organization, upload UX, onboarding, and growth to enhance user engagement and support new parents in preserving and sharing their parenting milestones.
Led product design for an AI fitness experience across mobile and external headset platforms. Successfully launched the product in 2018. This 0-to-1 project became one of my most successful launches as it hit the sale goal and taught me how to navigate ambiguity and solve complex, unique problems.
Launched my UX career through full-time roles at Hykoo, Fotodish, Noodle Education, and Eko in New York City, where I focused on solving complex user problems across diverse audiences with understanding technical constraints quickly.
These early years of industry experience have strengthened my skills in user-centered design and cross-functional teamwork, driving long-term success.
Provide design support to senior designers on their projects: E-commerce website for 2x4 to sell merchandise, support principle designers on website and assets design for Pérez Art Museum Miami • PAMM
Support web app features optimization for content uploading UX.
Education
Degrees, certifications, and relevant coursework
Pendo.io
Product-led Certification
Issued May 2023
Parsons School of Design - The New School
MFA, Design & Technology
2011 - 2013
Central Academy of Fine Arts
MFA Candidate, Web Page, Digital/Multimedia and Information Resources Design
2009 - 2011
Central Academy of Fine Arts
BFA, Game and Interactive Media Design
2005 - 2009
Video art, narrative, animation, motion graphics, interaction design, data visualization, mobile product design
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
xiaoye.designPortfolio
xiaoye.designSalary expectations
Social media
Job categories
Skills
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