At SmugMug, I design end-to-end experiences for subscription products, including AI-assisted photo tagging with human review and user control. I also redesigned the photo library’s information architecture, helping reduce manual organization effort by 28%.
I owned multi-user account management from zero to one with product, engineering, and legal, designing controls for roles, permissions, billing, and seats. The experience serves more than 1.2K accounts and $150K+ ARR.
I led product and design strategy for SmugMug’s first iOS-only subscription, from concept and research-validated persona to its August 2026 App Store launch. I also simplified onboarding from 11 questions to 2, and created guidance that reduced trial drop-off from 60% to 32%.
