Phoebe Hyer
@phoebehyer
I design scalable B2B SaaS and AI product experiences from research to delivery.
What I'm looking for
I've led end-to-end product design for All4Labels' B2B SaaS platform, taking web and mobile experiences from early MVP through scale alongside product managers and engineers. I also built its Figma design system from scratch, including 100+ reusable components, tokens, typography, and spacing.
At Silent Howl Studios, I owned design across Guardian Bikes, MUSAY, and ArgonAI—an AI-powered research platform for healthcare and academic researchers. My work combined user interviews, heuristic evaluation, mobile app redesign, full MVP redesigns, and design systems that supported consistent engineering handoff.
I'm a product designer who combines research with visual craft, using AI tools throughout my workflow and caring deeply about the details that make complex workflows feel clear.
Experience
Work history, roles, and key accomplishments
Product Designer
Self-Employed
Nov 2024 - Present (1 year 9 months)
Redesigned the mega-navigation and product detail page for Maison, a premium London furniture retailer, across desktop, tablet, and mobile within a 2-week sprint. Simplified a complex variant configuration flow on the PDP to reduce checkout friction and produced promotional materials for Triumph Labs using InDesign and Illustrator.
Education
Degrees, certifications, and relevant coursework
University of California, Berkeley
Bachelor of Arts, Media Studies
Bachelor of Arts in Media Studies from the University of California, Berkeley.
General Assembly
UX Design Immersive, UX Design
Completed the UX Design Immersive program at General Assembly.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
phyerdesign.comJob categories
Skills
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