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Wouter de Gruijl

@wouterdegruijl

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Founder at Primal Glow Cosmetics who grew the business to €100k+ revenue and launched 13 products.

Netherlands

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At Primal Glow Cosmetics, I founded and grew a manufacturing business to €100k+ revenue, 2,000+ customers and 13 product launches. I negotiated two B2B deals and used Excel sales forecasts to plan production, purchasing and deliveries.

I built a custom Shopify website and AI-powered Make.com email workflows to automate and prioritize customer communications. Previously, as a Full Stack Developer at ALTEN, I developed applications for configuring Dutch traffic-signal systems and managing training.

At A-INSIGHTS, I developed Python collectors and deployed data pipelines with Docker and Azure. I reconciled conflicting data using Python and SQL, then created Power BI reports with trade data from six countries to support customer decisions.

Experience

Work history, roles, and key accomplishments

Current

Founder | Product & Operations

Current

Primal Glow Cosmetics

Jul 2023 - Present (3 years 3 months)

Founded and grew a manufacturing business to €100k+ revenue, 2,000+ customers and 13 product launches. Negotiated B2B deals, built a custom Shopify website, and automated customer communications with AI-powered workflows.

Excel Shopify Make.Com AI Workflows B2B Sales Operations Product Management

Full Stack Developer

ALTEN

Oct 2022 - Oct 2023 (1 year)

Developed a Vue/TypeScript/Node.js application for configuring Dutch traffic-signal systems. Built an Angular/C# training-management application, working in Scrum teams on features, releases, and bug fixes.

Vue.Js TypeScript NodeJS Angular C#Scrum

Data Engineer

A-INSIGHTS

Jul 2020 - Oct 2021 (1 year 3 months)

Developed automated Python collectors to gather market and trade data from APIs and web sources. Deployed pipelines with Docker and Azure, implemented CI/CD testing, and created Power BI reports to support customer decisions.

Python SQL Docker Azure CI CD Power BI Data Validation REST APIs Web Scraping

Lead Engineer Chassis

Formula Student Team Delft

Jul 2017 - Aug 2018 (1 year 1 month)

Led a 9-person engineering team, coordinating design, manufacturing, and testing to deliver a carbon-fibre chassis within 8 months. Organized technical design meetings and co-organized a public car-reveal event for approximately 200 attendees.

Team Leadership Project Management Design Manufacturing Testing