Workwith Portia

At BYB Brand, I lead brand positioning, visual identity, and go-to-market strategy for a direct-to-consumer launch targeting Gen Z and millennial buyers.

I've partnered with Purito, Tehila Cosmetics, and Krock Hair to script, film, and edit publish-ready short-form content for official social channels. My work translates product benefits, buyer hesitations, textures, unboxings, and demonstrations into high-retention video hooks.

As an independent digital content producer, I combine audience research, consumer psychology, and visual storytelling to build engaged lifestyle and beauty audiences.

I manage the creative pipeline end to end, from scripting, staging, lighting, and voiceover through mobile editing, scheduling, and campaign rollouts.