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Esther Akpan

@estherakpan3

Content strategist and copywriter at Ngage Media Global who turned a complex real estate investment product into clear launch copy.

Nigeria

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What I'm looking for

I’m looking for remote work where I can turn complex offers into clear content, plan content tied to growth goals, and keep learning about AI automation.

At Ngage Media Global, I turned a complex real estate investment product into clear, accessible launch copy for everyday buyers. I also wrote website content, campaign copy and promotional materials for client brands.

As a freelance Content Strategist & Copywriter, I plan content calendars and write website copy, content and scripts for brands and organisations. For a consumer brand, I built a 360-degree campaign with a pitch deck, content pillars, ad concepts and an 8-week phased rollout.

With NaijaHairMatters, I built an audience from zero across Instagram, TikTok and Facebook, managing content from strategy to publishing. I developed FLOURISH, a long-form digital product, and used a free lead guide and paid ebook to move community members into customers.

I have a computer engineering background and enjoy explaining technical ideas simply. I’m currently learning AI automation, and my content work includes short-form video, editing and mobile cinematography.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist & Copywriter

Current

Freelance

Aug 2023 - Present (3 years 2 months)

Plans and manages content calendars, writes website copy, content, and scripts for brands and organizations. Built a 360-degree campaign for a consumer brand including pitch deck, content pillars, ad concepts, and an 8-week phased rollout.

Content Strategy Copywriting Content Calendar Campaign Planning Pitch Decks Advertising Concepts

Current

Personal Brand

Current

NaijaHairMatters

Jan 2020 - Present (6 years 9 months)

Built an engaged audience from zero across Instagram, TikTok, and Facebook, running content from strategy to publishing independently. Developed a long-form digital product and used a free lead guide and paid ebook to convert community members into customers.

Social Media Strategy Content Creation Audience Building Digital Products Lead Generation Video Production

Brand Manager

Ngage Media Global

Aug 2024 - Apr 2026 (1 year 8 months)

Wrote website content, campaign copy, and promotional materials across multiple client brands, adapting messaging to each audience. Turned a complex real estate investment product into clear, accessible launch copy and built content calendars aligned to campaign timelines.

Copywriting Content Strategy Audience Research Content Calendar Performance Monitoring Brand Messaging