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Wolfgang CastelloWC
Open to opportunities

Wolfgang Castello

@wolfgangcastello

I lead global visual merchandising and store design for fashion brands.

Germany
Message

What I'm looking for

I'm looking to lead creative, visual merchandising, and store design strategies that strengthen brand identity, improve customer experience, develop high-performing teams, and deliver consistent global retail execution.

I've led visual merchandising and store design for Lucky Brand Jeans, BCBG MaxAzria Group, Cole Haan, and Coach, creating cohesive customer experiences that support brand identity, sales, and engagement.

As a freelance creative consultant at Winston Retail and founder and creative director of SilverlakeArt Puzzles, I bring creative strategy, retail workflow, space planning, global rollout experience, and multi-million-dollar budget management to brand-building work. I enjoy developing teams and integrating sustainable, customer-focused design solutions across channels.

Experience

Work history, roles, and key accomplishments

WR
Current

Creative Consultant

Winston Retail

Sep 2023 - Present (2 years 11 months)

Provided creative consulting services for retail environments, leveraging extensive experience in visual merchandising and brand strategy.

Education

Degrees, certifications, and relevant coursework

University of Regensburg logoUR

University of Regensburg

Law Degree, Law

Attended the School of Law at the University of Regensburg in Germany.

Tech stack

Software and tools used professionally

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