Open to opportunities

WIRAT User

@wiratuser

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Creative lead and content strategist with a passion for fashion.

Austria

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What I'm looking for

I seek a dynamic role in fashion where creativity meets strategy, fostering growth.

As a dedicated creative lead and content strategist, I have honed my skills in the fashion industry through diverse roles that emphasize collaboration and innovation. My journey began with a strong educational foundation in business and economics, which I further enhanced with a master's degree in digital communication and fashion journalism from Polimoda Florence. This unique blend of education has equipped me with the analytical and creative skills necessary to thrive in fast-paced environments.

In my recent role as a freelance guest fashion editor for T Ampelscope Magazine, I successfully increased reader engagement by delivering visually compelling and well-researched articles tailored for a German-speaking audience. My experience at Trendvision GmbH as a creative lead allowed me to spearhead rebranding initiatives and manage content creation, utilizing AI tools to enhance visual content generation. I am passionate about storytelling and committed to producing high-quality content that resonates with audiences.

Experience

Work history, roles, and key accomplishments

Current

Freelance Guest Fashion Editor

Current

Tamposcope Magazine

Oct 2023 - Present (1 year 8 months)

As a Freelance Guest Fashion Editor, I consulted previous issues to enhance reader engagement through visually compelling and well-researched articles. Currently, I am developing and editing content for a German-speaking audience.

Editing Content Development Research Fashion German

Creative Lead and Content Strategist

Trendvision GmbH

May 2023 - Oct 2023 (5 months)

Led creative projects and collaborated with cross-functional teams, utilizing AI tools for visual content generation. Drove rebranding initiatives and managed content creation for product lines, enhancing market presence.

Creative Content Strategy AI Tools Branding Project Management Visual Design Team Collaboration

Freelance Editorial Assistant

Fantastic Man

Dec 2022 - Jun 2023 (6 months)

Assisted in the production of Issue 37 for Autumn/Winter 2023, developing structured content for men’s lifestyle features while ensuring grammatical precision and engaging narratives.

Content Research Proofreading Collaboration

Full-Time Styling Assistant

Peninah Amanda Styling

Feb 2023 - May 2023 (3 months)

Ensured accuracy in brand representation for high-profile clients, collaborating with Public Relations and production departments to manage logistics and project execution.

Brand Management Project Management Public Relations Collaboration Communication

Part-Time Editorial Intern

Boy.Brother.Friend

Nov 2022 - May 2023 (6 months)

Created and edited engaging feature articles on contemporary fashion culture, collaborating with contributors to develop concept-driven content while ensuring accuracy and originality.

Content Creation Editing Research Fashion Collaboration Fact Checking

Freelance Fashion Stylist

Highsnobiety and New York Times Style

Oct 2022 - Oct 2023 (1 year)

Developed a keen understanding of industry trends and visual storytelling while evaluating creative concepts for campaigns and providing feedback for high-end fashion clients.

Visual Storytelling Trend Analysis Feedback Campaigns Creative Conception Branding