Wilma Cruz
@wilmacruz
Business Analyst at Estrategia y Tecnologia THO - ETT, leading 9 ERP implementations and turning process gaps into business decisions.
MexicoWhat I'm looking for
At Estrategia y Tecnologia THO - ETT, I’ve grown from consultant to senior project lead, owning the lifecycle of 9 enterprise ERP implementations. I lead cross-functional teams and translate process gaps into functional specifications that support delivery and reduce operational errors.
Earlier, as Finance and Administration Director (Controller) at Suministros de Maiz del Mayab SA de CV, I automated financial reporting and reduced the close cycle from over two weeks to 3 business days. I also build data solutions with Python, SQL, and business intelligence tools, including an interactive vehicle data app deployed on Render.
Experience
Work history, roles, and key accomplishments
Senior Consultant and Project Lead
Estrategia y Tecnologia THO - ETT
Jul 2013 - Present (13 years 4 months)
Led ERP implementations and digital transformation projects, managing cross-functional teams and aligning IT with executive stakeholders. Identified automation opportunities through gap analysis and translated findings into functional specifications.
Independent Business and Finance Consultant
Self-employed
Jul 2009 - Jun 2013 (3 years 11 months)
Provided advisory services to SMEs in business operations, financial organization, and process improvement. Diagnosed and restructured operational and financial processes for clients across manufacturing, construction, and services industries.
Finance and Administration Director (Controller)
Suministros de Maiz del Mayab SA de CV
Jul 2005 - Dec 2008 (3 years 5 months)
Oversaw financial control, accounting, tax planning, purchasing, HR, sales, and internal audit, coordinating nine departments. Automated financial reporting workflows, reducing the financial close cycle from over two weeks to three business days, and designed six cross-departmental KPIs.
Education
Degrees, certifications, and relevant coursework
TripleTen
Data Analyst Certification, Data Analysis
Completed a Data Analyst Certification in June 2026.
Udemy
Business Analysis Fundamentals, Business Analysis
Completed Business Analysis Fundamentals endorsed by ECBA, CCBA, and CBAP in March 2023.
Project Management Institute (PMI)
Project Management Fundamentals, Project Management
Completed Project Management Fundamentals in June 2021.
Tecnologico de Monterrey (ITESM)
Master's Degree, Business Administration and Management
2010 - 2013
Master's Degree in Business Administration and Management from Tecnologico de Monterrey from 2010 to 2013.
Universidad Autonoma de Yucatan
Bachelor's Degree, Accounting
1989 - 1995
Bachelor's Degree in Accounting from Universidad Autonoma de Yucatan from 1989 to 1995.
Availability
Location
MexicoAuthorized to work in
Salary expectations
Social media
Job categories
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