William Alvarez
@williamalvarez
Visionary leader with 20+ years in wellness and client success.
What I'm looking for
With over 20 years of experience in the wellness industry, I have dedicated my career to building high-performance wellness programs and leading client success teams. As the Founder and Director of EDGE Fitness, I transformed a concept into a profitable business, generating six-figure annual revenue while supporting over 400 clients. My expertise lies in designing operational systems and wellness strategies that drive member engagement and retention, achieving a remarkable 35% improvement in retention rates.
Throughout my journey, I have coached a diverse clientele, including billionaires, C-suite executives, and professional athletes. My commitment to delivering results-based coaching has resulted in a 95% client retention rate year over year. I am passionate about introducing innovative wellness solutions, such as red light therapy and InBody scans, to enhance client outcomes. My educational background, including a Master’s in Kinesiology and various certifications, complements my hands-on experience in the field.
Experience
Work history, roles, and key accomplishments
Founder & Director
EDGE Fitness Dallas
Jan 2014 - Present (11 years 7 months)
Built and scaled EDGE from concept to profitable business with 6-figure annual revenue. Designed wellness operations, tech systems, and SOPs to support 400+ clients.
Independent Strength & Wellness Coach
Independent Strength & Wellness Coach
Jan 2002 - Present (23 years 7 months)
Served a diverse client base including billionaires, C-suite executives, professional athletes, and teens, delivering over 10,000 hours of results-based coaching with a 95% client retention rate year over year. Partnered with schools and sports facilities to launch successful youth performance programs.
Performance Coach Intern
EXOS
Supported the delivery of holistic performance programming to athletes and corporate wellness clients. Gained insight into enterprise operations of high-impact client success in the fitness and wellness industry.
Education
Degrees, certifications, and relevant coursework
Texas Woman's University
Master of Science, Kinesiology
Completed a Master of Science degree in Kinesiology. This program provided advanced knowledge in human movement, exercise science, and health promotion.
Oklahoma City University
Bachelor of Science, Science
Obtained a Bachelor of Science degree while also participating as a collegiate soccer athlete. This program provided a strong foundation in scientific principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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