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Weronika Wasiak

@weronikawasiak

Social media strategist at 012 Studio, shaping campaigns for Spotify, VISA, and Amazon and growing Amazon Prime Video Poland to 200,000 followers.

Poland

Message

At 012 Studio, I provide paid advertising, content, and strategic marketing support to brands and businesses, including Ford, Amazon, Spotify, VISA, and Ailis Care. I manage campaigns from strategy through execution and reporting, using data insights to guide creative direction and go-to-market plans.

At Monks, I grew Amazon Prime Video Poland's social accounts from 200 to 200,000 followers in 12 months through organic content strategy. At IMI Climate Control, I rolled out global social strategy across 15+ markets and led a rebranding campaign that reached 2M+ people across EMEA.

Experience

Work history, roles, and key accomplishments

Current

Founder & Digital Strategist

Current

012 Studio

Jan 2017 - Present (9 years 8 months)

Provides paid advertising, content, and strategic marketing support to influencers and small-to-medium businesses on a freelance basis. Manages full campaign lifecycle from strategy to reporting, and develops go-to-market strategies for clients.

Paid Advertising Content Strategy Digital Strategy Social Media Google Ads Meta Ads Campaign Management Go To Market Strategy Data Analysis KPI Tracking

Global Social Media Manager

IMI Climate Control

Nov 2023 - Dec 2024 (1 year 1 month)

Owned global social media strategy and rollout across 15+ markets, consulting regional teams. Led a rebranding campaign reaching 2M+ people across EMEA and delivered internal social media training.

Social Media Strategy Multi Market Management Community Engagement Sprinklr Hootsuite Social Listening Data Analysis KPI Tracking Training

Social Content Manager

Monks

Nov 2022 - Nov 2023 (1 year)

Grew Amazon Prime Video Poland's social accounts from 200 to 200,000 followers in 12 months through organic content strategy. Owned content calendar and created content across posts, reels, and stories, running premiere campaigns and influencer marketing campaigns.

organic content strategy Content Creation Content Calendar Reels Stories Influencer Marketing Trend Analysis Social Listening KPI Tracking TikTok

Social Media Manager

Team Internet

Apr 2021 - Nov 2022 (1 year 7 months)

Built the CEO's X/Twitter account from zero to 20,000 followers, establishing his profile as a thought leader. Managed organic and paid channels across employer branding, investor relations, and product promotion.

Social Media Management Organic Social Paid Social Employer Branding Investor Relations Content Strategy X (Twitter)

Account Manager

Brand Backup

Jun 2020 - Mar 2021 (9 months)

Managed client relationships and delivered integrated marketing solutions for FMCG and telecom clients, coordinating projects from brief to delivery. Also created social media content for a client account.

Account Management Client Relations Project Management Integrated Marketing Social Media Content FMCG Telecommunications

Digital Marketing Intern

Handyfox

Dec 2020 - Feb 2021 (2 months)

Assisted in creating marketing strategies, conducted competitive research, and developed content.

Marketing Strategy Competitive Research Content Development

New Business Account Manager

Green Cat

Apr 2018 - Jun 2020 (2 years 2 months)

Led new business development, pitching for new accounts and preparing tender responses and client presentations across FMCG and telecom categories. Managed client relationships and coordinated project delivery.

New Business Development Pitching Tender Preparation Client Presentations Account Management Project Management FMCG Telecommunications