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Weronika User

@weronikauser

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Social media specialist at 012 Studio creating content and paid campaigns for businesses and creators.

Poland

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At 012 Studio, I deliver social media content, copywriting and paid social for small and mid-sized businesses and creators, from strategy and content calendars to campaign reporting.

For Prime Video Poland at Monks, I created local content and localized global campaigns. I helped grow its accounts organically to 200K+ followers in 12 months, and one video reached 21M views.

At IMI Climate Control, I ran global social media and supported 15+ local markets with tailored content. I also rolled out the October 2024 rebrand across 30+ social accounts. My work spans Polish and English copy, social strategy and community management.

Experience

Work history, roles, and key accomplishments

Current

Founder and Digital Strategist

Current

012 Studio

Jan 2025 - Present (1 year 9 months)

Founded and runs an independent studio delivering social media content, copywriting, and paid social for small and mid-sized businesses and creators, from strategy and content calendars to campaign reporting.

Social Media Strategy Content Creation Copywriting Paid Social Campaign Reporting

Local Project Manager and Localisation

Monks

Jan 2023 - Dec 2026 (3 years 11 months)

Managed local projects between the Madrid team and Spotify Poland, including content calendars, priorities, assets, and weekly client calls. Localised copy and subtitles for various Spotify Poland campaigns and provided live coverage of the Wrapped 2023 event.

Project Management Localization Copywriting Subtitling Client Communication

Global Social Media Specialist

IMI Climate Control

Nov 2023 - Dec 2024 (1 year 1 month)

Managed global social media in English, primarily on LinkedIn and Facebook, building paid and organic strategies for product promotion, employer branding, and investor relations. Supported 15+ local markets and rolled out a rebrand across 30+ social accounts.

Social Media Strategy LinkedIn Facebook Paid Advertising Employer Branding Data Analysis Social Listening

Post Creative Strategist

VaynerMedia Europe

Feb 2024 - Apr 2024 (2 months)

Developed the Polish concept and sourced creators for a VISA campaign, researched market trends and audience behavior, and adapted TV material into social formats for each platform.

Creative Strategy Market Research Influencer Selection Content Adaptation

Social Content Manager

Monks

Jan 2022 - Dec 2023 (1 year 11 months)

Created local content for the Polish market and localized global campaigns, managing the content calendar. Grew Prime Video Poland's accounts organically to 200K+ followers in 12 months, with one video reaching 21M views.

Content Creation Localization Social Media Growth Creator Coordination Analytics

Social Media Manager

Team Internet

Apr 2021 - Nov 2022 (1 year 7 months)

Created and published content for Team Internet and its brands, including investor communication, employer branding, product marketing, and CEO personal branding. Managed content calendars, briefed designers, and optimized paid social campaigns.

Content Creation Copywriting ghostwriting Social Media Management Paid Social Brand Consistency

Digital Marketing Intern

Handyfox

Jan 2020 - Dec 2021 (1 year 11 months)

Supported marketing strategy, ran competitor research, and drafted content.

Marketing Strategy Competitor Research Drafting

Account Manager

Brand Backup

Jun 2020 - Mar 2021 (9 months)

Served as first point of contact for clients, briefing designers, writing copy, and building social content calendars for clients' channels.

Client Management Copywriting Social Media Planning Design Briefing

New Business Account Manager

Green Cat

Apr 2018 - Jun 2020 (2 years 2 months)

Managed branding and packaging projects, supervised the creative department, ran the project team, prepared presentations, and attended client meetings.

Project Management Branding Packaging Client Relations Team Leadership