Weijia 黃瑋嘉

As a results-driven digital marketing executive with three years of experience, I bring a positive and enthusiastic attitude to the table. With a strong background in marketing operations and automation, I excel in developing and executing strategies that drive results. My expertise in email campaign management, marketing automation, and workflow optimization enables me to streamline operations and maximize ROI.

I built and optimized email campaigns using HubSpot, honing my skills in A/B testing and HTML. This effort resulted in impressive metrics, including a 94.59% delivery rate, a 10.24% open rate, and a 6.91% CTR. In another project, I set up email platforms using Salesforce and Pardot, established naming conventions, and implemented UTM tracking. Through targeted nurture campaigns, we engaged over 20,000 accounts, maintained an 82% open rate, and achieved a 12% CTR.

In my current role, I’ve supported the creation and maintenance of Folloze boards, managed content research and timelines, and delivered over 40 pages within 20 weeks while handling ad hoc tasks. I also revamped older pages to enhance user experience and implemented SLAs to streamline feedback processes.

My strong communication skills, both written and verbal, allow me to effectively collaborate with teams and craft compelling content that resonates with audiences.