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weam elrashidy

@weamelrashidy

Lead Product Designer at Solution 42 / Innosoft, scaling government platforms with a design system that cut developer handoff time by ~40%.

Egypt

Message

At Solution 42 / Innosoft, I lead UX and Product Design for government platforms including NCIM, DGDA, and Tourism Development Fund. I introduced a component-based design system that reduced developer handoff time by ~40% and helped teams deliver faster.

Previously, at Homzmart, I redesigned the checkout flow and led research that informed product roadmap priorities. Across my work in government, SaaS, enterprise, e-commerce, and B2B, I’ve focused on product discovery, user research, and scalable design systems.

Experience

Work history, roles, and key accomplishments

Current

Expert UX Designer / Lead Product Designer

Current

Solution 42 / Innosoft

Jan 2023 - Present (3 years 10 months)

Lead UX and product design for large-scale government platforms, introduced a component-based design system that reduced dev handoff time by ~40%, and delivered production-ready designs across multiple products.

UX Design Product Design Design Systems Figma FigJam Miro Notion Jira Confluence Trello Google Workspace Microsoft Office Slack Zoom

Senior Product Designer

Capiter

Dec 2022 - Sep 2023 (9 months)

Designed B2B e-commerce experiences for merchants and suppliers, conducted UX research and usability testing to validate design decisions and reduce friction points.

UX Research Usability Testing B2B E Commerce Web Design Mobile Design

UX Team Lead

Homzmart

Nov 2021 - Dec 2022 (1 year 1 month)

Redesigned the checkout flow to reduce drop-off points and improve conversion, led UX research that informed product roadmap priorities, and managed a team of UX designers.

UX Design UX Research Checkout Flow Design Conversion Rate Optimization Team Leadership Design Reviews Component Libraries

UX Team Lead

Youxel

Feb 2019 - Oct 2020 (1 year 8 months)

Led end-to-end UX projects from discovery through delivery for enterprise clients, managed stakeholder communication, facilitated workshops, and presented design solutions to executives.

UX Design Project Management Stakeholder Management Workshop Facilitation Enterprise UX

UX Designer

Youxel

Nov 2015 - Jan 2019 (3 years 2 months)

Designed web and mobile experiences across multiple industries, conducted user research and usability testing, and delivered wireframes and high-fidelity prototypes.

UX Design User Research Usability Testing Wireframing Prototyping Web Design Mobile Design

Graphic Designer

Nahdet Misr Publishing

Jun 2014 - Oct 2015 (1 year 4 months)

Created visual assets, layouts, and branded materials for educational publishing.

Graphic Design Layout Design Branding

Graphic Designer

Medad for Training

Mar 2013 - Mar 2014 (1 year)

Designed training materials, presentations, and marketing collateral.

Graphic Design Presentation Design Marketing Collateral

Education

Degrees, certifications, and relevant coursework

Cairo University

Bachelor of Public Relations & Advertising, Public Relations & Advertising

Bachelor of Public Relations & Advertising from the Faculty of Mass Communication at Cairo University.

University of California San Diego

Product Ideation, Design and Management Specialization, Product Design and Management

Completed the Product Ideation, Design and Management Specialization on Coursera, covering human-centered design, design principles, UX research, prototyping, and social computing.