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Wahab KhanWK
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Wahab Khan

@wahabkhan2

Performance media consultant working independently across real estate, hospitality, and F&B, managing campaigns from strategy through optimization.

United Arab Emirates
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As an Independent Consultant, I manage performance media end-to-end for clients across real estate, hospitality, and F&B. I set strategy, run campaigns, and optimize them daily, focusing on measurable results without unnecessary complexity.

At AKQA, UAE, I directed performance campaigns for brands including ADNIC, Al Ansari Exchange, and Discovery. I also managed media strategy, optimization, team training, account management, and revenue forecasting.

Earlier, at Hug Digital, UAE, I managed multi-platform campaigns across display, search, social, and direct buys for regional brands including Krispy Kreme and Al Futtaim. I’ve planned, bought, optimized, and reported on paid media, using data to bring clarity and efficiency to campaigns.

Experience

Work history, roles, and key accomplishments

IC
Current

Head of Performance Media

Independent Consultant

Dec 2025 - Present (11 months)

Working independently with a mix of clients across real estate, hospitality, and F&B, managing their performance media end-to-end. From setting the strategy to running campaigns and optimizing them daily, focused on driving real, measurable results without unnecessary complexity.

Carat logoCA

Media Planner

Carat

Jan 2011 - Oct 2012 (1 year 9 months)

Planned and executed media campaigns for clients, focusing on effective reach and performance.

Education

Degrees, certifications, and relevant coursework

Wahab hasn't added their education

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