As an Independent Consultant, I manage performance media end-to-end for clients across real estate, hospitality, and F&B. I set strategy, run campaigns, and optimize them daily, focusing on measurable results without unnecessary complexity.
At AKQA, UAE, I directed performance campaigns for brands including ADNIC, Al Ansari Exchange, and Discovery. I also managed media strategy, optimization, team training, account management, and revenue forecasting.
Earlier, at Hug Digital, UAE, I managed multi-platform campaigns across display, search, social, and direct buys for regional brands including Krispy Kreme and Al Futtaim. I’ve planned, bought, optimized, and reported on paid media, using data to bring clarity and efficiency to campaigns.

