At RAKBANK, I lead end-to-end product design for the bank’s first AI Digital Assistant, launched to all customers in November 2025 and contributing to early call-center deflection. I also worked with the content team on a conversation design framework for retail banking journeys in English and Arabic.
At Salesforce, I directed UX as the solo designer for Mulesoft Anypoint Monitoring products, including Anypoint Insights, Telemetry Exporter, and Distributed Tracing; they shipped in early 2024. I worked with select customers on Telemetry Exporter, which enabled data streaming to third-party apps and contributed to contract renewals with multiple large enterprise partners.
At Palo Alto Networks, I designed Cortex Data Lake logging and Cloud Identity Engine features, including Directory Sync, and contributed to outcomes such as fewer firewall troubleshooting steps and customer growth. Earlier, I designed Coach Viva’s mobile app, increasing daily active customers by 26%, and established a design system that supported faster product development cycles.

