
Vladyslav Kaskov
@vladyslavkaskov
I scale subscription mobile and web products through AI-automated user acquisition, measurement, and creative testing.
What I'm looking for
I scale subscription mobile and web products through paid acquisition, measurement, creative testing, and unit economics. Across 15+ products, I’ve managed $10M+ in cumulative spend and budgets up to $500K per month.
At AppStero, I owned user acquisition strategy for international Cleaner and VPN products across iOS, Android, Web, and Web-to-App. I built and led a team of five, established KPI and testing systems, and scaled products from zero while partnering on onboarding, retention, monetization, and LTV.
Previously at Genesis / Gismart, I managed six-figure monthly budgets across Meta, TikTok, Google, Snapchat, and Unity Ads. I ran large-scale creative and audience experiments and owned acquisition economics using AppsFlyer, Amplitude, and Tableau.
In my independent R&D, I’ve built an AI-automated growth stack for creative intelligence, programmatic production, and demand validation. I use Claude API pipelines, Meta APIs, Playwright, first-party event tracking, GA4, and server-side Meta CAPI to turn creative research and funnel testing into measurable, automated workflows.
Experience
Work history, roles, and key accomplishments
Head of User Acquisition
Independent R&D
Mar 2026 - Present (6 months)
Self-directed project building an AI-automated growth stack, including creative intelligence, creative production, and demand validation. Built a competitor creative intelligence agent and a code-driven creative factory, and shipped landing and paywall smoke tests with automated campaign uploads.
Team Lead, User Acquisition
AppStero
Sep 2023 - Mar 2026 (2 years 6 months)
Owned UA strategy and performance for a portfolio of subscription utility apps, managing budgets up to $500K per month across major ad platforms. Built and led a team of five, established the measurement layer, and launched and scaled multiple products from zero.
User Acquisition Manager
Genesis / Gismart
Jan 2021 - Aug 2023 (2 years 7 months)
Managed six-figure monthly acquisition budgets across Meta, TikTok, Google, Snapchat, and Unity Ads, scaling products into international markets. Ran large-scale creative and audience A/B testing programmes and owned acquisition economics on assigned products.
Education
Degrees, certifications, and relevant coursework
Vladyslav hasn't added their education
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Tech stack
Software and tools used professionally
Availability
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