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Viviana Baena LauschusVL
Open to opportunities

Viviana Baena Lauschus

@vivianabaenalauschus

I build brand narratives and multichannel campaigns that turn business priorities into audience-ready growth.

Argentina
Message

At Black Dragon Capital, I build content and go-to-market campaigns for education, sports, and fintech portfolio companies, partnering with founders and general management on positioning, messaging, and brand narratives. I manage budgets up to USD 1M, coordinate teams and agencies across LATAM and the US, and use engagement, reputation, and conversion dashboards to guide decisions.

Previously, I translated agronomy expertise into commercial campaigns at Profertil, repositioned Agrofy to increase brand recognition by 40%, and advised C-level and investor stakeholders through a reputational crisis. My background at Bayer and across agribusiness, agtech, fintech, and regulated corporate environments combines hands-on content, PR, events, and executive communications.

Experience

Work history, roles, and key accomplishments

BC
Current

Marketing Manager

Black Dragon Capital

May 2025 - Present (1 year 4 months)

Draft and execute content and go-to-market campaigns for portfolio companies across education, sports, and fintech, working directly with founders and general management to translate business priorities into positioning and messaging. Manage marketing and campaign budgets up to USD 1M, coordinating internal teams and external agencies across LATAM and the US.

Education

Degrees, certifications, and relevant coursework

US

Universidad de Ciencias Empresariales y Sociales

Bachelor's Degree, Public and Institutional Relations

Bachelor's degree in Public and Institutional Relations.

Universidad de Buenos Aires logoUA

Universidad de Buenos Aires

Postgraduate Program, Agribusiness

Postgraduate program in Agribusiness.

Universidad Torcuato Di Tella logoUT

Universidad Torcuato Di Tella

Specialization, Marketing

Marketing specialization program.

Universidad Argentina de la Empresa logoUE

Universidad Argentina de la Empresa

Postgraduate Program, Sustainable Development Strategy

Postgraduate program in Sustainable Development Strategy.

IAE Business School logoIS

IAE Business School

PDD, Business Administration

Executive Management Program (PDD).

IAE Business School logoIS

IAE Business School

Boot Camp, Marketing

Design Thinking Boot Camp in Marketing.

Coderhouse logoCO

Coderhouse

Course, Product Marketing

Product Marketing course.

Tech stack

Software and tools used professionally

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