Open to opportunities

Manuela Vallejos

@manuelavallejos

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Digital Communications Manager driving data-driven, multi-channel brand strategy across international markets.

Argentina

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What I'm looking for

I’m looking for a role where I can lead regional digital communication strategy, collaborate with global stakeholders, and use analytics to optimize multi-channel brand presence—ideally with international exposure and the chance to support global initiatives.

I’m a Strategic Digital Communications Manager with a proven track record of driving impactful digital initiatives across diverse international markets, including South America, Middle East, Africa, and Asia. I specialize in aligning global corporate narratives with regional strategies through analytical thinking and cultural sensitivity, while managing complex stakeholder ecosystems to optimize brand presence via multi-channel digital campaigns.

In my current role, I design and execute regional digital communication strategies for South America, oversee content lifecycles across platforms like LinkedIn, Instagram, Viva Engage, and corporate websites using Adobe Experience Manager (AEM), and lead employee advocacy training to strengthen internal culture and digital footprint. Previously, I managed academic program visibility and NASA-sponsored science/environmental communications, led performance marketing with Facebook and Google Ads, and supported internal portal and newsletter updates—bringing a consistent, results-oriented approach to every audience I serve.

Experience

Work history, roles, and key accomplishments

Current

Digital Communications Manager

Current

Hitachi Energy

Jun 2023 - Present (3 years)

Designed and executed regional digital communication strategies and multi-channel campaigns for South America, ensuring cross-market brand alignment. Managed content lifecycles across internal and external platforms using Adobe Experience Manager (AEM) and produced monthly reporting to optimize engagement.

Regional Strategy Stakeholder Management Content Management Adobe Experience Manager Social Media Reporting

Communications Analyst

Universidad Austral

Oct 2022 - Jun 2023 (8 months)

Managed university digital presence and social media networks to increase visibility for academic programs. Coordinated international communications for the NASA-sponsored The Globe Program, including scientific content, press releases, and event logistics for global stakeholders.

Social Media Management Digital Communication Scientific Content Writing International Stakeholder Coordination Event Logistics

E-Commerce Analyst Jr

Einhell Argentina

Apr 2022 - Oct 2022 (6 months)

Developed and executed performance marketing campaigns using Facebook and Google Ads to support e-commerce goals. Managed influencer relations and newsletter strategies to improve conversion and build brand loyalty.

Facebook Ads Google Ads Performance Marketing Influencer Relations Conversion Optimization Brand Loyalty Campaign Management

Internal Communication Assistant

BCW Global

Jun 2021 - Jan 2022 (7 months)

Directed internal portal updates and corporate newsletter communications to strengthen employee engagement during key organizational transitions. Coordinated internal messaging to support corporate change and keep employees informed.

Internal Communications Corporate Newsletter Management Employee Engagement

Web Editor Trainee

ABB

Jan 2019 - Jul 2020 (1 year 6 months)

Edited and published digital content for regional ABB sites across Latin America, aligning with global content standards. Supported consistent web communication across multiple markets through editorial updates and content publishing workflows.

Web Content Editing Digital Publishing Regional Site Support Latin America Content Localization Editorial Content Standards