At Streamo (Irony Inc.), I serve as the creative lead for India's first livestream sponsorship marketplace, directing brand integration strategy across 30+ global accounts. I also lead Studio Streamo, an in-house creative production collective delivering campaign copy, art, and animation.
At Studio LUNI, I led campaigns for Discovery, TLC, G4S, and Netflix, and wrote and directed Shining with the Sharmas for Social Swag OTT. I also produced commercial and in-app video content for EAT SURE and corporate films for G4S and Diamond Pet Flakes.
At B4U Music Channel, I managed channel branding and show packaging, including the launch of the KADAK channel. Earlier, I oversaw packaging for programs including Naanism, Crazy Naani, Insider, and Celeb Fix, and produced music campaigns and videos with Dharavi Boys and Mumbai's Finest.
As a Creative Producer for National Geographic Channel, Fox Life, and Nat Geo Wild, I led integrated campaigns, with two Fox Life and Nat Geo Wild campaigns earning Promax Silver Asia awards. My screen work also includes serving as Second Unit Director on Netflix's Raja Rani aur Anya Kahaniya and contributing to screenplay development for an independent 3D horror feature.
