At Panic Disco Pictures, I lead branded campaigns for Sony, Snickers, and Ananda in the Himalayas, from creative development and visual treatments through direction and post-production. I also developed “Interval,” a branded docu-series format designed for platform distribution and standalone cinematic value.
At Dhindora Media, I executive-produced 14+ ad films and branded IPs for clients including Blinkit, Dettol, and Zomato, with campaigns drawing 2 Cr+ combined views. I managed production budgets of ₹2 Cr+ and handled production from pre-production through post.
At Hindustan Times Brand Studio, I created and showran the Kitchen Show branded IP, directing 120 episodes over six months while managing a ₹5 Cr+ production budget. I also founded Films From Underground, Delhi’s largest indie cinema community, and created social campaigns including the Abhay Deol Contest, which trended #3 on Twitter with zero paid media.
