Atulan Dasgupta
@atulandasgupta
Creative Director and Producer with a decade of audio-visual expertise.
What I'm looking for
I am a passionate and versatile audio-visual professional with over a decade of experience in the industry. My journey has allowed me to blend creative insight with technical expertise, specializing in innovative production designs for diverse brands across film, television, and new media. I have a strong focus on leveraging emerging technologies to enhance storytelling and optimize production workflows, ensuring that every project resonates across multiple platforms.
As the Executive Creative Director at Tribal Boy Films and Media, I have successfully created strategies that drive profitability while leading a talented team to deliver high-quality outputs. My work has garnered recognition, including the Singapore Advertising Award for Paytm communication. I have directed and produced numerous TVCs, brand films, and corporate films, consistently meeting tight deadlines while managing client expectations and project requirements.
Throughout my career, I have had the privilege of working with esteemed brands such as Ford, Mahindra, and Toyota, among others. My experience as a Creative Producer at S&P Global and a Director at EROS International has further honed my skills in producing high-quality films and audiovisual campaigns. I am dedicated to mentoring my team and raising the standards of creativity and technical know-how in every project I undertake.
Experience
Work history, roles, and key accomplishments
Executive Creative Director
Tribal Boy Films and Media
May 2017 - Present (8 years)
Created strategies to drive P&L and creative strategies as per client requirements. Built and led teams, directed and produced TVCs, brand films, and corporate films, and developed technical solutions. Managed clients and a team of forty people to deliver high-quality solutions within tight deadlines.
Creative Producer-Broadcast | Technical | Digital
S&P Global
Mar 2014 - May 2017 (3 years 2 months)
Created audiovisual campaigns across verticals and countries. Designed and built the India Studio from scratch. Managed teams in multiple global locations to ensure the quality of solutions and produced high-quality films for digital and other platforms.
Director & Producer
EROS International
May 2011 - Oct 2013 (2 years 5 months)
Produced and directed promos and campaigns for feature films. Was part of the founding team for the Eros Now App, sketching the launch and content roadmap. Conceptualized audio-visual campaigns, scripted narratives, and filmed launch campaigns.
Associate Director & Producer
Grey Matter Entertainment
Jun 2009 - Feb 2011 (1 year 8 months)
Served as Associate Producer for feature highlights and promos, including IPL 2010 'Fun Feed' and the promo campaign for '24'. Produced content for IIFA Awards celebrity cricket and the Burn MTV Ultimate DJ Championship.
Associate Creative Director & Post Head
MTV
Worked on shows such as Loudless and Youth Speak as Associate Creative Director and Post Head. Provided new dimensions to freshly minted shows and promos for marketing purposes.
Creative Director & Format Developer
Endemol
Developed multi-million dollar shows from scratch, focusing on content and technical setups for maximum impact. Wrote the bible and important technical details for shows like LockUpp and Warrior Hunt for adaptation in other countries.
Visiting Faculty - Films and Aesthetics
Mumbai University
Served as Visiting Faculty for Films and Aesthetics at Harkishan Mehta Media Research & Studies. Designed the course curriculum and taught Film Production and Aesthetics to undergraduate and postgraduate students.
Education
Degrees, certifications, and relevant coursework
Banaras Hindu University
BA (Hons.), Psychology
2006 - 2009
Completed a Bachelor of Arts with Honors in Psychology. Studied various aspects of psychology.
St. Patrick’s School, Asansol
High School, General Studies
2000 - 2004
Completed high school education.
St. Patrick’s School, Asansol
Middle School, General Studies
1998 - 2002
Completed middle school education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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