Vinood Gawali

I'm a Senior UX Designer with over 17 years of experience transforming complex digital challenges into elegant, user-centered solutions that drive measurable business outcomes. Throughout my career, I've partnered with Fortune 500 companies and innovative startups across financial services, insurance, e-commerce, and technology sectors to create experiences that users love and businesses profit from.

My Design Philosophy:

I believe exceptional UX is born at the intersection of user needs, business goals, and technical feasibility. I'm a strategic thinker who combines qualitative research with quantitative data to make informed design decisions. Every project I undertake is grounded in user research, validated through testing, and optimized for accessibility and performance.

Career Highlights:

At TATA Consultancy Services since 2014, I've led high-impact UX initiatives for global clients. I designed a first-to-market B2B foreign exchange trading platform for a major Nordic financial institution, simplifying complex financial workflows into intuitive, rules-based interfaces. For a leading UK insurance and pensions group, I architected "Compound," a unified design system that accelerated product development by 40% across 8 teams serving millions of users.

One of my proudest achievements was increasing e-commerce conversions by 40% (from 2.8% to 3.9%) for Mancini's Sleepworld through a complete checkout redesign validated with over 30,000 users. For Cell C in South Africa, I overhauled their digital platforms based on 1,000+ user reviews, reducing customer support inquiries by 30%.

Technical Expertise:

I'm proficient in industry-standard tools including Figma, Sketch, Adobe XD, and prototyping platforms like InVision and Axure. I have deep expertise in creating scalable design systems, conducting user research (interviews, usability testing, journey mapping), and leveraging analytics tools like Google Analytics, Hotjar, and Mixpanel to inform decisions.

Accessibility is non-negotiable in my work—I ensure all designs comply with WCAG 2.1 AA standards. I also understand HTML5/CSS3 and JavaScript basics, enabling effective collaboration with development teams.

What I Bring:

Beyond design skills, I'm a facilitator and collaborator. I've run design workshops, aligned cross-functional stakeholders, and worked seamlessly within Agile/Scrum environments. My experience spans onshore engagements in the UK and South Africa, where I've navigated cultural nuances and time zones with ease.

I've implemented design QA frameworks that reduced post-launch UI defects by 78% and development rework by 45%, proving that strategic process improvements are as valuable as beautiful interfaces.