Vineet Kujur
@vineetkujur
I build marketing measurement and causal models that optimize spend and drive incremental growth.
IndiaWhat I'm looking for
I've built marketing measurement solutions at MuSigma, including multi-region Marketing Mix Modeling frameworks that informed budget planning across in-club and online sales.
As an Apprentice Leader, I lead a two-member data science team on digital analytics and build POCs and POVs for client growth. I've developed last-touch attribution models from high-volume clickstream data, automated affiliate performance measurement with Rakuten and Button, and reduced operational turnaround time by 90%.
I also build uplift models to identify persuadable customers and quantify incremental marketing impact, contributing to a 3% increase in sales. My work spans causal inference, incrementality measurement, Difference-in-Differences, customer segmentation, and behavioral data science.
Before MuSigma, I worked at Amazon on fraud analytics, where I led an eight-member team, mentored 20 investigators, and reduced investigation SLA by 20% through a performance scorecard.
Experience
Work history, roles, and key accomplishments
Apprentice Leader (Senior Data Scientist)
MuSigma
Feb 2025 - Present (1 year 6 months)
Led a 2-member data science team on Digital Analytics, built POC/POVs to drive client pitches and growth. Automated affiliate channel performance measurement and commission reconciliation, reducing operational turnaround time by 90%.
Decision Scientist
MuSigma
Feb 2023 - Jan 2025 (1 year 11 months)
Engineered a multi-region Marketing Mix Modeling (MMM) framework to quantify and optimize marketing channel impact on sales. Led campaign measurement initiatives using DiD and SDiD methodologies to quantify causal impact.
Developed and implemented a performance scorecard to optimize manual investigation processes, reducing SLA by 20%. Led an 8-member team and mentored 20 investigators on fraud detection techniques.
Investigated Gift Card and Branded Gift Card transactions to identify fraudulent patterns and escalated suspicious activity to customers and banking partners.
Education
Degrees, certifications, and relevant coursework
IIIT Bangalore & UpGrad
Post Graduate Diploma, Data Science
2020 - 2021
Pursued a Post Graduate Diploma in Data Science, focusing on advanced analytics and machine learning.
Vels University
Bachelor of Engineering, Mechanical Engineering
2014 - 2018
Earned a Bachelor's degree in Engineering with a specialization in Mechanical.
Kendriya Vidyalaya No. 2 Kharagpur
Higher Secondary, General Studies
2013 - 2014
Completed secondary education with a focus on higher secondary studies.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
github.com/vineetkujurJob categories
Skills
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