vikram pandiya

VP

Looking for a job

vikram pandiya

@vikrampandiya

Digital Marketing Specialist at upGrad who executed SEO strategies and managed Google Ads and Meta Ads campaigns.

What I'm looking for

I’m looking to use data-driven strategies in digital marketing, especially SEO, performance marketing, and analytics, to generate measurable results and contribute to an organization’s growth.

At upGrad, I executed on-page, off-page, and technical SEO strategies, conducted keyword research, and implemented backlink building.

I also performed SEO audits and managed Google Ads and Meta Ads campaigns, tracking and optimizing performance with Google Analytics and Search Console.

Earlier, I worked in quality analysis and freelance testing, using Selenium and Cypress for automation testing and carrying out manual testing, including functional, non-functional, and API testing.

Experience

Work history, roles, and key accomplishments

UP

Digital Marketing Specialist

Aug 2025 - Jan 2026 (5 months)

Executed on-page, off-page, and technical SEO strategies, conducted keyword research, and implemented backlink building. Managed Google Ads and Meta Ads campaigns and tracked performance using Google Analytics and Search Console.

SEO On Page SEO Off Page SEO Technical SEO Keyword Research Backlink Building Google Ads Meta Ads Google Analytics Google Search Console

SE

Freelance Automation & Manual Tester

Self Employed

Jul 2023 - Jan 2025 (1 year 6 months)

Performed automation testing using Selenium and conducted manual testing including functional, non-functional, and API testing. Collaborated with development teams to ensure product quality.

Selenium Manual Testing Testing Automation Functional Testing Non Functional Testing API Testing

CS

Quality Analyst

CitrusLeaf Software

Aug 2022 - Mar 2023 (7 months)

Executed manual and automation testing using Cypress. Identified bugs and ensured product stability.

Cypress Manual Testing Testing Automation Bug Tracking

ST

Quality Analyst

Sarla Education Trust

Sep 2016 - Nov 2016 (2 months)

Performed manual and automation testing using Selenium.

Selenium Manual Testing Testing Automation

Education

Degrees, certifications, and relevant coursework

RU

Rajiv Gandhi Technical University

Bachelor of Engineering, Electronics & Communication

2010 - 2014

Bachelor of Engineering in Electronics & Communication from Rajiv Gandhi Technical University from 2010 to 2014.

NS

New Golden High Sec. School

Class 12 (HSSC), General

2009 - 2010

Completed Class 12 (HSSC) at New Golden High Sec. School from 2009 to 2010.

SN

Shree Kasera Bazar Vidhya Niketan

Class 10 (SSC), General

2007 - 2008

Completed Class 10 (SSC) at Shree Kasera Bazar Vidhya Niketan from 2007 to 2008.

Tech stack

Software and tools used professionally

Google Tag Manager

Selenium

Google Analytics

Google Search Console

Cypress

Google Ads

LinkedIn Ads

Availability

Looking for a job

Location

India

Authorized to work in

Salary expectations

3999k+ INR

Social media

Job categories

Digital Marketing Specialist SEO Specialist Performance Marketing Specialist

Skills

Digital Marketing SEO On Page SEO Off Page SEO Technical SEO Performance Marketing Keyword Research SEO Audits Google Ads Meta Ads LinkedIn Ads Content Marketing Email Marketing Manual Testing Testing Automation

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