Vidyalekshmi H

Manages marketing strategy and campaign execution across 3+ client brands, setting direction for SEO, social, and performance analytics. Coordinates cross-functional teams to deliver consistent campaigns and maintain content calendars across platforms.

Provides content writing, copywriting, and brand strategy services for clients across multiple industries. Produces client deliverables as a freelance content writer.

Shapes campaign strategy for B2B and D2C clients, including content mix, distribution channels, and messaging. Advises on SEO-friendly website copy and organic social distribution, and turns briefs into finished content such as website copy, social copy, and video scripts.

Leads social media and marketing programs supporting B2B lead generation, brand growth, and audience building across both companies. Uses performance data and audience insights to refine strategy and messaging, and writes social copy across LinkedIn, Instagram, and X.

Writes sales outreach copy and builds LinkedIn and email sequences to generate leads with key decision-makers.

Produces blog posts, website copy, and social content aligned with the brand’s marketing goals.

Writes SEO-optimized educational content and marketing copy to grow organic traffic and support course enrollment.

Supports HR and recruitment activities including candidate coordination, onboarding, and employee records. Handles scheduling, correspondence, internal communications, meeting coordination, agendas, and minutes, and assists with end-to-end internal events.

Grade: CGPA: 7.93 (A Grade)

Completed a Bachelor of Arts in Museology and Archaeology at Assumption College from 2018 to 2021, earning a CGPA of 7.93 (A Grade).