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Vidhu GoelVG
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Vidhu Goel

@vidhugoel

Strategic initiatives leader at Masters' Union who scaled mentorship 3.6x and shipped a student-prep platform.

India
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At Masters' Union, I act as a strategic partner to the Director's Office, run a ₹4Cr+ operating budget and steer business reviews for a 14-member team. I built an AI mock interview platform for 1,700+ students and a self-serve prep hub.

I scaled the mentorship platform 3.6x to 10,000+ sessions, while reducing per-call costs by 11% and no-shows by 69%. I also shipped Preplane, a dashboard that replaced fragmented coordination across 660+ processes, 474 mentors and 12 stakeholders.

At Collegedunia, I built the growth engine from scratch on a ₹30L+ budget, driving 2,300+ leads a week. I improved sales productivity by 27% and applications by 36% in three months, and helped connect 230 universities with 45 consultants through B2B go-to-market work.

Before that, I founded Vidaa Crunch, a digital product and marketing agency that delivered 60+ projects for 24 clients. I led client growth work, including ₹3.5Cr+ in bottom-line growth, and built a 10-member team across product, design and marketing.

Experience

Work history, roles, and key accomplishments

MU
Current

Head - Strategic Initiatives, Director's Office

Masters' Union

Oct 2024 - Present (2 years)

Acted as strategic partner to the Director's Office, running a ₹4Cr+ AOP and steering business reviews for a 14-member team to hit an NPS of 41. Built an AI mock interview platform for 1,700+ students and scaled a mentorship platform 3.6x to 10,000+ sessions.

CO

Entrepreneur-in-Residence, Founder's Office (Acting Chief of Staff)

Collegedunia

May 2023 - Oct 2024 (1 year 5 months)

Acted as strategic partner in the Founder's Office, building the growth engine from scratch on a ₹30L+ budget driving 2,300+ leads a week. Boosted sales productivity 27% and applications 36% in 3 months via process improvement across tech and operations for a 149-member team.

Education

Degrees, certifications, and relevant coursework

Masters' Union logoMU

Masters' Union

PGP, Technology & Business Management

2022 - 2023

Grade: 3.32/4

Pursued a Post Graduate Programme in Technology & Business Management, achieving a GPA of 3.32/4.

Netaji Subhas Institute of Technology (NSIT) logoNN

Netaji Subhas Institute of Technology (NSIT)

B.E., Manufacturing Processes & Automation

2016 - 2020

Grade: 7.12/10

Earned a Bachelor of Engineering in Manufacturing Processes & Automation with a CGPA of 7.12/10.

DR

Delhi Public School, Rohini

High School Diploma, Non-Medical Science

2004 - 2016

Grade: Class 12: 95%, Class 10: 9.8 CGPA

Completed Non-Medical Science under CBSE, scoring 95% in Class 12 and 9.8 CGPA in Class 10.

Tech stack

Software and tools used professionally

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