At INTIVAG, I support DACH market-entry and direct-to-consumer strategies by assessing customer segments, consumer needs, and distribution channels. I also conduct market research and competitive analysis to inform positioning and go-to-market decisions.
I develop business cases and evaluate investments through P&L simulations, translating consumer and market insights into recommendations for marketing and business development.
As Head of Finance & External Relations at AIESEC in Tilburg, I managed a €30K organizational budget and led acquisition activities for new long-term partners. I also recorded and monitored revenue and expenses using Exact.
For a consultancy project, I developed a USA market-entry strategy for a Swedish premium confectionery SME seeking expansion through retail chains. I prepared a report combining market research with practical recommendations.
