At ALDI SÜD HOLDING, I translate retail and household panel data across multiple markets into sourcing and category recommendations for senior stakeholders. My analyses and decision-support materials directly influence buying department results and drive measurable cost savings.
I’ve built dynamic dashboards used in strategic decision-making and developed standardized reporting templates now used as common practice at international conferences. I also coach and mentor assistant analysts.
At Lidl, I managed external research and data partnerships and designed qualitative and quantitative consumer studies. I contributed shopper and consumer insights to several NPD projects, including new yoghurt flavor development.
I regularly presented category and market insights to board members and the CEO at Lidl, translating research into recommendations and narratives for stakeholders across departments. My MSc in Consumer Analytics and Marketing Strategy and GS1 Category Manager certificate support this work.
