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Veronika Mischa Lugo

@veronikamischalugo

Message

I write high-performing brand, CRM, and SEO content for global lifestyle and eyewear brands.

Italy

Message

I'm currently creating on-brand newsletters and campaign content for eyewear and optical clients at Serviceplan Italia, adapting tone of voice to strengthen engagement and retention.

Previously, I led copywriting for Glasses.com, LensCrafters, and international Luxottica platforms across the US, UK, and Australia. I've also produced SEO content, social campaigns, paid ads, video scripts, and digital experiences for Mia Burton & Management, 700+Club, Woolrich, and Loop Earplugs.

I enjoy turning research, brand voice, and audience insight into clear, compelling content across channels.

Experience

Work history, roles, and key accomplishments

Current

CRM Copywriter

Current

Serviceplan Italia

Apr 2026 - Present (5 months)

Craft engaging, on-brand newsletters and campaign content for diverse eyewear and optical brands, adapting tone of voice to maximize audience engagement and retention. Collaborate cross-functionally with designers and project managers to deliver multiple high-quality campaigns under tight deadlines.

Copywriting Email Marketing Brand Voice Cross Functional Projects Project Management