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Velmarie Caraballo

@velmariecaraballo

Digital platforms leader at DTCC who co-led the dtcc.com redesign and streamlined its content from 3,000+ pages to approximately 900.

United States

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What I'm looking for

I’m open to remote and hybrid opportunities, as well as relocation.

At DTCC, I lead digital platform, web development, digital experience, and MarTech initiatives supporting the company’s enterprise digital ecosystem. I co-led the dtcc.com redesign and replatforming, helping streamline the site from 3,000+ webpages to approximately 900 while improving information architecture, content quality, and SEO.

I direct web developers and work with content, design, technology, and business partners on accessible, scalable digital experiences. I also developed governance standards and practices for exchange.dtcc.com, DTCC’s internal website supporting 100+ content owners.

Earlier, I managed public-sector digital content and platforms for CDC, The White House, GSA, and SAMHSA. At CDC, I led CDC en Español and development and daily content management of the H1N1 Spanish-language microsite; at The White House, I managed whitehouse.gov/Spanish and launched its official Twitter presence in English and Spanish.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Digital Platforms & MarTech

Current

Depository Trust & Clearing Corporation (DTCC)

Jan 2011 - Present (15 years 9 months)

Lead digital platform, web development, digital experience, and MarTech initiatives supporting DTCC's enterprise digital ecosystem and global web presence. Direct web development resources and collaborate with marketing, content, design, technology, security, compliance, and business stakeholders to deliver scalable, accessible, high-performing digital experiences.

Web Content Manager & Developer

Substance Abuse and Mental Health Services Administration (S

Jan 2003 - Dec 2013 (10 years 11 months)

Provided bilingual digital content development, translation, and web support for federal public health initiatives. Supported content strategy and multilingual digital communications.

Bilingual Content Translation Web Support Content Strategy Multilingual Communication

Web Content Manager & Developer

Centers for Disease Control and Prevention (CDC)

Jan 2003 - Dec 2013 (10 years 11 months)

Led redesign and ongoing management of CDC en Español, one of CDC's key multilingual digital properties. Led development and daily content management of the H1N1 Spanish-language microsite during the national public health emergency, providing timely digital information to Spanish-speaking audiences.

Web Content Management SEO Analytics Accessibility Usability Multilingual Content Translation WCAG Digital Communication

Web Content Manager & Developer

General Services Administration (GSA)

Jan 2003 - Dec 2013 (10 years 11 months)

Managed federal web content and digital communications for USA.gov and GobiernoUSA.gov. Led content development, SEO, accessibility, analytics, usability testing, social media, email campaigns, and digital publishing initiatives.

Web Content Management SEO Analytics Accessibility Usability Testing Social Media Email Campaigns Digital Publishing

Web Content Manager & Developer

The White House

Jan 2003 - Dec 2013 (10 years 11 months)

Managed whitehouse.gov/Spanish and developed bilingual digital content supporting the Obama Administration's public engagement initiatives. Authored English and Spanish blog content and supported digital communications and content publishing.

Bilingual Content Digital Communication Social Media Usability Testing Content Management