Looking for a job

vasiliki papameleti

@vasilikipapameleti

Message

I drive digital transformation and performance growth through data, CRM, and cross-channel strategy.

Greece

Message

What I'm looking for

I'm looking to lead data-driven digital transformation, performance growth, CRM, automation, and cross-channel strategy where I can turn complex business goals into measurable revenue outcomes.

At Microsoft Advertising, I manage a €22M portfolio for US and UK SMEs, using consultative account health checks, competitor analysis, and budget optimization to improve performance.

I've delivered an average +38% performance uplift by translating website metrics, user behavior, and CRM insights into practical funnel and investment strategies.

As founder of 4MB.gr, I build end-to-end digital transformation and branded content systems for SMEs, political campaigns, and cultural organizations. I design workflows, analytics dashboards, information systems, and customer journeys that support acquisition and engagement.

I've also built digital departments from scratch, led CRM and marketing automation transformations, and directed cross-channel campaigns for global brands, EU institutions, and cultural organizations.

Experience

Work history, roles, and key accomplishments

Current

Account Manager, B2B Performance

Current

Microsoft Advertising

Jan 2022 - Present (4 years 8 months)

Manages a €22M book of business, providing strategic consulting on performance optimization and long-term investment models. Monitors key website metrics and user behavior using Power BI, Microsoft Insights, and CRM systems, translating complex data into actionable web strategies.

Power BI Microsoft Insights CRM Performance Optimization Data Analysis Digital Strategy B2B Budget Management