
varnit saini
@varnitsaini
I build and scale high-throughput ad-tech platforms, fraud systems, and ML-driven infrastructure.
What I'm looking for
At Mobupps, I lead technical strategy and architecture for core ad-tech products, including a server-to-server tracking platform processing 1M+ requests daily with zero downtime. I built MAFO, the company’s user-acquisition platform, with fraud detection, RBAC, audit logging, and BI integrations.
I’ve delivered tracking, automation, analytics, and optimization systems for ad networks including PerformanceRevenues, Volo, Traffikey, Admobsphere, and Bigabid. I also build independent SaaS, mobile, web, and Chrome-extension products using distributed systems, cloud infrastructure, and AI-powered workflows.
Experience
Work history, roles, and key accomplishments
Lead Engineer
Mobupps
Jan 2022 - Present (4 years 8 months)
Owns end-to-end technical architecture and strategy as the company's de facto engineering lead across all core products. Architected a server-to-server ad-tracking platform processing 1M+ requests/day with zero downtime and led development of MAFO, a proprietary user-acquisition platform.
Independent Software Consultant
Self Employed
May 2017 - Dec 2021 (4 years 7 months)
Embedded technical lead for leading ad networks, designing and shipping custom tracking, fraud, and automation platforms end-to-end. Built API-based campaign automation, real-time fraud detection, and tracking-link diagnostic tools, achieving up to 80% traffic quality improvement and 30% cost reduction.
Backend Engineer
Naukri.com
May 2017 - Dec 2021 (4 years 7 months)
Shipped new features for Naukri's job-posting platform at company scale, under strict coding standards and response-time SLAs. Owned resolution of P1 production incidents and led an initiative that more than doubled unit-test coverage from 30% to 70%.
Full-Stack Engineer
Tyroo
Jan 2015 - Mar 2016 (1 year 2 months)
Founding team member of Tyroo's ONE API, a mediation platform built on a mobile attribution system that aggregated campaign data across multiple ad networks via API. Built analytics dashboards using jQuery, Vue.js, and PHP.
Founder & Engineer
OwlCart
Built a price-tracking Chrome extension that scrapes Amazon product listings and maintains historical price records, rendering a price-history graph on the Amazon product page.
Founder & Engineer
Qvizy
Built and shipped a subscription SaaS product that auto-generates quizzes from user-uploaded topics, PDFs, and JSON at configurable difficulty. Integrated Razorpay billing and an N8N-orchestrated AI pipeline using OpenAI and Claude APIs.
Founder & Engineer
Money Manager
Built and shipped a cross-platform personal-finance app tracking income, expenses, and budgets with automated financial insights.
Founder & Engineer
SettleDues
Built a bill-splitting and shared-budget application for groups and families.
Education
Degrees, certifications, and relevant coursework
Indraprastha University
Bachelor of Technology, Electronics & Communication Engineering
2010 - 2014
Bachelor of Technology in Electronics & Communication Engineering from Indraprastha University, Delhi, India, completed in 2014.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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