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Vanessa PerniaVP
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Vanessa Pernia

@vanessapernia

Strategy consultant at Brújula Digital building Notion-based operating systems, automations, and sales funnels for growing businesses.

Spain
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At Brújula Digital, I work with founders and digital SMBs to turn scattered operations into a clear, measurable business system. I implement strategy, documented processes, automation, and sales funnels, with recent work including operational centralization for premium e-commerce brands and B2B funnel design.

At INDIVI Jewellery, I manage four online stores across Europe, working on marketing strategy and UX and conversion optimization. My work includes Prestashop, HTML, Meta and Google Ads, and data analysis.

At Yatai Market and Mercado de Ibiza, I worked across operations, procurement, and strategic management. I supported process digitization, managed CRM and ERP systems, analyzed product profitability, and worked on inventory, costs, and supplier negotiations.

Earlier, I worked in health and safety at DHL Global Forwarding, Meliá Hotels International, and AEROCAV (UPS partnership). My work included implementing safety programs, coordinating training and audits, and improving compliance processes.

Experience

Work history, roles, and key accomplishments

Brújula Digital logoBD
Current

Founder & Strategic Consultant

Jul 2025 - Present (1 year 3 months)

I work with entrepreneurs and digital SMBs who are already generating revenue but running on chaos. I build the operating system behind their business: strategy, processes, automation, and sales funnels that work without them having to micromanage every task.

Recent engagements include full operational centralization for premium e-commerce brands, B2B funnel design for service businesses, and str

Brújula Digital logoBD
Current

Fundadora & Consultora Estratégica

Jul 2025 - Present (1 year 3 months)

Brújula Digital nació de una pregunta simple: ¿por qué tantos negocios con buen producto siguen operando en caos?

Trabajo directamente con founders y pymes para construir el sistema operativo de su negocio: estrategia clara, procesos documentados, automatizaciones funcionales y embudos de venta que convierten.

Lo que entrego no son recomendaciones. Son sistemas implementados y medibles que inclu

INDIVI Jewellery logoIJ
Current

E-Commerce & Marketing Consultant

Jan 2025 - Present (1 year 9 months)

Gestión de 4 tiendas online en Europa (ES, LT, LV, RU) · Estrategia de marketing · Optimización UX/conversión · Prestashop · HTML · Meta/Google Ads · Análisis de datos

Freelance logoFR

Consultor de marketing

Feb 2024 - Mar 2026 (2 years 1 month)

- Diseño de estrategias
- Creación de embudos de venta (funnels)
- Captación de Leads
- Implementación de automatizaciones
- Campañas
- Optimización de marca personal

Mercado de Ibiza logoMI

Responsable de Compras y Gestión Estratégica

Aug 2021 - Oct 2023 (2 years 2 months)

▪ Definición de objetivos estratégicos para la eficiencia operativa y el aumento de la productividad.
▪ Control de stock y negociaciones con proveedores.
▪ Manejo de presupuesto anual.
▪ Desarrollo e implementación de un sistema efectivo de control de costos.
▪ Informes mensuales de rentabilidad, análisis de ingeniería de menús.
▪ Monitoreo de KPI, configuración y soporte local del sistema Agora P

Mercado de Ibiza logoMI

Strategic Procurement Manager

Aug 2021 - Oct 2023 (2 years 2 months)

▪ Setting strategic goals to boost operational efficiency and drive productivity.
▪ Managing stock levels and engaging in negotiations with suppliers.
▪ Handling the annual budget with precision.
▪ Creating and implementing an efficient cost control system.
▪ Monthly profitability reports and in-depth menu engineering analysis.
▪ Keeping an eye on KPIs, plus configuring and providing local support

Yatai Market logoYM

Responsable de Compras y Gestión Estratégica

Aug 2021 - Oct 2023 (2 years 2 months)

▪ Desarrollo de estrategias comerciales (campañas de marketing, nuevas líneas de negocio, objetivos y canales de venta).
▪ Liderazgo en la digitalización y optimización de proyectos de procesos de trabajo.
▪ Gestión de proyectos: Supervisión de ciclos de vida de proyectos de principio a fin, garantizando una entrega oportuna y alineada con los objetivos organizacionales.
▪ Gestión del CRM.
▪ Imple

Yatai Market logoYM

Strategic Procurement Manager

Aug 2021 - Oct 2023 (2 years 2 months)

▪ Crafting business strategies (marketing campaigns, new business lines, sales objectives, and channels).
▪ Leading the digitization and optimization of work processes projects.
▪ Project management: Overseeing end-to-end project lifecycles, ensuring timely delivery and alignment with organizational goals.
▪ CRM management.
▪ Implementing technological solutions and enhancements.
▪ Vendor and cost

Yatai Market logoYM

Operations Manager & Procurement

Feb 2019 - Aug 2021 (2 years 6 months)

Operational Oversight:
I coordinated and supervised daily operations, focusing on ensuring both efficiency and quality in each operational process.

Personnel Management:
I directed and motivated my team, committing to driving the continuous development of each member through planning and task allocation, as well as leading training programs.

Inventory and Supply Control:
I supervised and managed

Mercado de Ibiza logoMI

Responsable de Operaciones & Compras

Feb 2019 - Aug 2021 (2 years 6 months)

Worked as Responsable de Operaciones & Compras at Mercado de Ibiza.

Yatai Market logoYM

Responsable de Operaciones & Compras

Feb 2019 - Aug 2021 (2 years 6 months)

Supervisión Operativa:
Coordine y supervisé las operaciones diarias, centrándome en garantizar tanto la eficiencia como la calidad en cada proceso operativo.

Gestión de Personal:
Dirigí y motivé a mi equipo, comprometiéndome a impulsar el desarrollo continuo de cada miembro a través de la planificación y asignación de tareas, así como liderando programas de formación.

Control de Inventarios y Su

DHL Global Forwarding logoDF

Health & Safety Coordinator

May 2013 - Sep 2014 (1 year 4 months)

▪ Successfully implemented the compliance plan for the Organic Law on Occupational Prevention, Conditions, and Environment in all organization's workplaces nationwide.
▪ Reduced the accident rate.
▪ Established emergency brigades in accordance with the established technical standard NT-01-2008.
▪ Streamlined processes for inspections and technical compliance audits.
▪ Led the occupational drug pre

Meliá Hotels International logoMI

Health & Safety Chief

Jun 2012 - May 2013 (11 months)

▪ Designing, developing, and implementing the Occupational Health and Safety Program.
▪ Ensuring compliance with current legislation on safety and health.
▪ Providing ongoing training for personnel based on performance indicators.
▪ Managing the company's occupational medicine service.
▪ Overseeing the Funeral Insurance Policy and the Comprehensive Health Plan.
▪ Handling pre-employment, pre-vacat

AEROCAV (UPS partnership) logoAP

Health & Safety Senior Chief

Apr 2008 - Jun 2012 (4 years 2 months)

▪ Ensured sufficient resources for workplace safety and health through meticulous planning.
▪ Nationwide coordination of the formation and operation of Occupational Health and Safety Committees.
▪ Generated reports and statistics on management indicators in the prevention of occupational accidents.
▪ Conducted training sessions for personnel on emergency brigades, safety, and occupational health.

Education

Degrees, certifications, and relevant coursework

SE

Semrush

Curso intensivo de SEO de Semrush con Brian Dean

Feb 2025 · Expired Feb 2026

GS

Google Digital Academy (Skillshop)

Fundamentals of digital marketing

May 2024

FM

Formación Cámara de Comercio de Madrid

Gestión de Empresas Hosteleras, Administración/Gestión de servicios de hostelería

2020 - 2021

▪ Plan de Negocio
▪ Marketing estratégico
▪ La restauración y el sector de la hostelería
▪ Marketing operativo
▪ Gestión económico financiera
▪ Comunicación y social media
▪ Gestión de la calidad
▪ Gestión de costes en el restaurante
▪ Habilidades directivas y organización de RRHH
▪ Marco legal en hostelería
▪ Desarrollo y gestión de una empresa de hostelería

IM

Instituto de Formación Empresarial de la Cámara de Comercio de Madrid

Gestión de empresas de hostelería

Jul 2021

IR

IUT Antonio Ricaurte

Associate's degree, Tecnologías/Técnicos de producción industrial

2004 - 2007

▪ Implementar la asignación, monitorear el tiempo de producción, balance de las líneas, movimiento y coste.
▪ Especializado en realizar actividades dirigidas a la verificación de la seguridad e higiene en el ámbito laboral.
▪ Avances tecnológicos aplicados a los procesos.

Tech stack

Software and tools used professionally

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