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Vandana Arya

@vandanaarya

Vice President - Creative at Macquarie Group, leading regional creative teams and shaping brand experiences.

At Macquarie Group, I lead a regional creative team of design and desktop publishing experts, overseeing brand and client experiences while maintaining brand integrity and consistency.

At EY, I developed an in-house agency digital portfolio, created creative briefs and concepts, and helped develop long-term team plans. I also developed and deployed a process document for the Creative CoE and trained teams on brand values, guidelines, and creative design thinking.

Earlier at EY, I supported the activation of EY’s new visual identity and designed business collaterals and presentation layouts. I also co-developed quality processes and metrics for design platforms.

Experience

Work history, roles, and key accomplishments

Current

Vice President - Creative

Current

Macquarie Group

Dec 2023 - Present (2 years 10 months)

Leading the regional creative team of design and desktop publishing experts, overseeing all brand and client experiences, maintaining the Macquarie brand, design integrity and consistency across all brand experiences. Collaborating with key stakeholders, driving best-practice across all collateral, with client centric approach providing business outcomes.

Creative Leadership Brand Management Client Centricity Project Management Stakeholder Management Design Integrity Quality Standards Operational Efficiency Knowledge Sharing

Creative Director | Assistant Director

Jul 2017 - Dec 2023 (6 years 5 months)

Developed and reviewed creative briefs that provide strategic insight(s) and creative inspiration. Conceptualized, designed, and created in-house agency digital portfolio, and collaborated with Group Creative Director on performance, workflow, and quality issues.

Creative Direction Strategic Insights Creative Briefs Digital Portfolios Collaboration Performance Management Workflow Optimization Quality Assurance Copywriting Client Relationships SOP Development Brand Value PowerPoint

Associate Design Manager

Jul 2015 - Jun 2017 (1 year 11 months)

Developed creative concepts for in-house magazines and hi-visibility go-to-market leadership material for the Global Brand Marketing & Communications group. Built and developed a new team in Poland, training them in brand aspects and EY styled aesthetics.

Creative Concepts Brand Marketing Team Building Training Creative Leadership Customer Relationship Management Service Delivery Quality Assurance

Assistant Design Manager

Jul 2011 - Jun 2015 (3 years 11 months)

Successfully conducted Annual Brand Audit, reporting results to Global Brand Lead. Supported onshore creative directors on EY's new visual identity activation campaign, including creating mock-ups and tactical implementation.

Brand Audits Visual Identity InDesign Photoshop Adobe Illustrator Infographics Quality processes Metrics Data Analysis

Senior Designer

Jul 2008 - Jun 2011 (2 years 11 months)

Ideated, designed, and implemented creative solutions for go-to-market material, partnering with stakeholders for various channels of internal and external communications. Pitched and demonstrated ideas with senior/middle management and creative leadership.

Creative Solutions Go To Market PowerPoint Infographics Animation Brand Standards Design Leadership Communication Skills