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Adamya Manshiva

@adamyamanshiva

Senior Associate Creative Director at Deloitte USI, where I integrated Generative AI workflows to expand design pipeline capacity by 26%.

India
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At Deloitte USI, I integrated custom Generative AI workflows into global asset production, expanding design pipeline capacity by 26%. I also oversee the global visual identity of Deloitte Insights with a multidisciplinary group of creative professionals and D3 developers.

I conceptualized and delivered Deloitte’s Facilitator Excellence program, training senior executives in Advanced Prompt Engineering and Design Symbolism. I also oversaw experiential design for the International Olympic Committee Remote Technology Operations Center and the Deloitte Experience Center.

At Ernst & Young Services Pvt. Ltd., I directed workplace branding for EY’s Aerocity office and produced multimedia campaigns that won two EY Global Creative Video Awards. Earlier, I designed the visual strategy for the India Attractiveness Survey and developed regional brand guidelines that shortened creative turnaround cycles by 35%.

My work spans creative direction, enterprise brand governance, spatial and experiential design, and Generative AI workflows. I’m a Certified AI Generalist, with an Executive MBA and a BSc. in Visual Communication.

Experience

Work history, roles, and key accomplishments

DU
Current

Senior Associate Creative Director

Mar 2018 - Present (8 years 8 months)

Led DesOps transformation and enterprise identity systems, integrating generative AI workflows to expand design pipeline capacity by 26%. Directed a team of 45+ creative professionals and designed immersive experiential spaces for the IOC and Deloitte Experience Center.

DC

Freelance Brand Consultant

Design Solutions Consultant

Apr 2010 - May 2011 (1 year 1 month)

Provided holistic brand strategy and visual execution consultancy for diverse corporate and retail clients, including commercial design campaigns for Comunics Marketing Pvt. Ltd.'s clients.

CL

Multimedia Manager

Cosmicarts Pvt. Ltd.

Aug 2004 - Aug 2006 (2 years)

Executed end-to-end multi-platform media initiatives for marquee multi-national brands including Reebok, EY, and Aviva.

Education

Degrees, certifications, and relevant coursework

NM

National Institute of Business Management

Executive MBA, Business Management

Pursued an Executive MBA (eMBA) from the National Institute of Business Management.

SC

S.R.M Arts and Science College

Bachelor of Science, Visual Communication

Earned a Bachelor of Science in Visual Communication from S.R.M Arts and Science College, Chennai.

GR

GrowthSchool

Certified AI Generalist, Artificial Intelligence

Completed the Certified AI Generalist program through the GrowthSchool Outskill Program.

Tech stack

Software and tools used professionally

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