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Valeria Vinnikova

@valeriavinnikova

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Brand designer at Leragraphics, previously at Dell and Adidas, creating strategic identities and 100+ minimalist logos.

Serbia

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What I'm looking for

I help companies build clear, scalable, strategically driven brand identities that support business growth and differentiation.

At Leragraphics Boutique Branding Studio, I lead strategic brand identity projects for European companies across SaaS, technology, consulting, logistics and mobile apps. I’ve developed 100+ minimalist logos and 15+ visual identity systems, and run discovery sessions and positioning workshops with founders and stakeholders.

Before founding the studio, I led marketing and brand development at Vinnis and worked in marketing at Dell Technologies and Adidas. My work has included brand positioning, visual communication, campaign execution and maintaining consistent brand presentation across channels.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Designer

Current

Leragraphics Boutique Branding Studio

Jan 2024 - Present (2 years 9 months)

Led 15+ strategic brand identity projects for European companies across SaaS, technology, consulting, logistics and mobile apps. Developed 100+ minimalist logos, 15+ visual identity systems and comprehensive brand guidelines.

Brand Identity Visual Systems Brand Strategy Positioning Brand Guidelines Stakeholder Management Client Communication Project Management

Marketing Director & Brand Designer

Vinnis

Jan 2022 - Dec 2024 (2 years 11 months)

Led marketing and brand development for a family-owned business. Developed logo, brand identity, positioning and visual communication strategy, and managed brand consistency across digital and offline channels.

Marketing Brand Development Logo Design Brand Identity Positioning visual communication Brand Consistency

Senior Marketing Manager

Dell Technologies

Jan 2018 - Dec 2022 (4 years 11 months)

Managed 50+ brand and marketing campaigns following global brand guidelines. Led cross-functional collaboration between marketing, design and business teams, and ensured brand consistency across regional marketing communications.

Marketing Campaigns Brand Guidelines Cross Functional Collaboration Stakeholder Management Event Management Integrated Marketing

Marketing Specialist

Adidas

Jan 2014 - Dec 2018 (4 years 11 months)

Supported execution of brand and retail marketing campaigns. Worked with global brand assets and communication guidelines, coordinated marketing projects and brand communications, and supported product launches and retail marketing initiatives.

Marketing Campaigns Brand Assets Following Communication Guidelines Project Coordination Product Launch Retail Marketing