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Aleksandar RadanovAR
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Aleksandar Radanov

@aleksandarradanov

Brand designer developing visual identities for brands like MOVO and Smilja, from research and strategy to logo systems and guidelines.

Serbia
Message

For MOVO - Mobility Solutions Company, I researched the market and competitors, then developed brand direction, positioning, target audience, and communication guidelines. I also developed visual identities for Smilja - Wedding Accessories Brand, STUDIO DODA - Interior Design Studio, and INSYNC - Videography Studio.

My freelance and self-initiated work has included brand research, defining visual direction, and presenting design solutions. I’ve completed more than five independent brand design practice projects, available upon request, and I’m motivated to continue developing professionally.

Experience

Work history, roles, and key accomplishments

SB

Brand Strategist / Brand Designer

Smilja - Wedding Accessories Brand

Mar 2026 - Apr 2026 (1 month)

Developed a visual identity inspired by traditional values, including logo, colour palette, typography, and supporting visual elements. Created identity guidelines for packaging, social media, and promotional use.

SS

Brand Designer

STUDIO DODA - Interior Design Studio

Jun 2025 - Jul 2025 (1 month)

Developed visual identity from research to final presentation, including logo system, colour palette, typography, and core visual language elements. Created basic brand guidelines and examples of identity application.

IS

Brand Designer

INSYNC - Videography Studio

May 2025 - Jun 2025 (1 month)

Developed visual identity from research to final presentation, including logo system, colour palette, typography, and core visual language elements. Created brand guidelines and visual examples of brand application.

Education

Degrees, certifications, and relevant coursework

ND

Nauči Dizajn / Learn Design

Design mentorship programme, Design

2024 - 2026

Participated in a design mentorship programme with Sava Jovanović.

ST

Studio 92

Adobe Illustrator Mega Course, Adobe Illustrator

2025 - 2025

Completed the Adobe Illustrator Mega Course with Alan Ayoubi.

Udemy logoUD

Udemy

Brand Strategy Bootcamp: Develop Actionable Brand Strategies, Brand Strategy

2025 - 2025

Completed the Brand Strategy Bootcamp: Develop Actionable Brand Strategies course.

Udemy logoUD

Udemy

Advanced Brand Theory: From Identity to Growth, Brand Theory

2025 - 2025

Completed the Advanced Brand Theory: From Identity to Growth course.

Udemy logoUD

Udemy

Graphic Design Masterclass - Learn GREAT Design, Graphic Design

2024 - 2024

Completed the Graphic Design Masterclass - Learn GREAT Design course.

Udemy logoUD

Udemy

The Branding Masterclass: The Entire Brand Design Process, Brand Design

2024 - 2024

Completed The Branding Masterclass: The Entire Brand Design Process course.

IT

ITAcademy

Certified New Media Designer, Design & Multimedia

2022 - 2024

Completed the Design & Multimedia program and earned the Certified New Media Designer qualification.

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